St. Moritz has appointed BRANDit as its integrated marketing agency in India. BRANDit will be responsible for defining and executing St. Moritz’s trade engagement, marketing and PR strategies while overseeing initiatives to promote the destination’s attractions and events.
The appointment sought a strong partner to spearhead a strategic approach that will elevate the positioning of St. Moritz in India and increase appreciation for its modern Alpine characteristics and valuable assets.
St. Moritz is thoroughly cosmopolitan. The Alpine resort’s blend of glamour, lifestyle, sport and pristine nature outshines even the world’s greatest cities.
The diversity of events and activities in St. Moritz is truly unique. Events such as the St. Moritz Art Masters festival. The International Concours of Elegance (The ICE), the White Turf horse race and the Festival da Jazz draw people from all over the world to this Alpine resort, while the area’s exclusive spas and idyllic carriage rides ensure there is plenty of rest and relaxation too.
St. Moritz has also been setting new standards in hospitality and gastronomy since the very beginning. Award-winning restaurants and traditional guesthouses provide incomparable cuisine all year round.
St. Moritz has always been a trailblazer, and this pioneering spirit is still a vital part of the resort’s nature. This is where the concept of winter tourism was born, the first polo match was played on a frozen lake, and the first electric light in Switzerland was turned on. Today, St. Moritz continues to provide a stage for artists and trendsetters.
With its countless boutiques, distinguished delicatessens and jewellery shops, and renowned furniture stores, the urban mountain village is also a veritable paradise for shopping. Contemporary and historical architecture both have their place here, alongside numerous museums, libraries and landmarks. Tradition and modernity mix in a way that is unique to St. Moritz.
St. Moritz is exceptionally well-connected and can be easily reached by car, train, bus or private plane. You can fly directly to the local airport from the international airports in Zurich, Geneva, Basel, Milan and Munich.