‘Saudi, Welcome to Arabia’, the consumer facing brand of the Saudi Tourism Authority (STA), has announced ‘Spectacular Saudi’, a large-scale, three-day experiential showcase designed to infuse India’s festive season with the colours, flavours, and vibrancy of modern Saudi. The event will take place simultaneously across Delhi, Mumbai, Bengaluru, Hyderabad, and Ahmedabad from November 21 – 23, 2025, marking one of STA’s most ambitious destination activations in India to date.
The initiative highlights Saudi’s long-term commitment to the Indian market, one of its fastest-growing tourism source regions, and offers travellers an immersive preview of Saudi’s evolving cultural, culinary, and entertainment landscape.
Across the three days, each host city will come alive with curated experiences that highlight Saudi’s warmth, artistry, and hospitality. Visitors can explore Brewtopia: A Qahwa Experience, an aromatic journey through traditional Saudi coffee culture with the scent of bakhour filling the air. At the Epicurean-Culinary Corner, guests will sample Saudi’s modern culinary offerings, blending heritage and contemporary flavours. The showcase will also offer an introduction to Qiddiya City, one of Saudi’s most anticipated giga-projects.
Event Venues Across India
Delhi: Select CityWalk Mall
Mumbai: Phoenix Palladium Mall
Bengaluru: Lulu Mall
Hyderabad: Sarath City Capital Mall
Ahmedabad: Nexus Ahmedabad One Mall
For those inspired to visit Saudi, Tasheer kiosks will be present at each venue, offering on-site visa guidance and travel assistance. Visitors are encouraged to carry their passports to facilitate faster processing.
Visitors will also stand a chance to win a four-night getaway to Riyadh, including accommodation, airport transfers, and a city tour. Additional rewards include:
- Discount vouchers worth ₹75 lakh on Saudi flights, hotels, and packages
- Complimentary nights on select bookings
- Couple bonuses and cash discounts
- Free Six Flags tickets with Riyadh packages (2026)
- Couple passes to the MDL Beast Soundstorm Music Festival in Riyadh
Visitors can unlock:
- Easy Visa processing
- Discounts on tours and packages
- Special fares from Saudia
- Complimentary stays
- Cash discounts on bookings
- Giveaways and gifts
‘Spectacular Saudi’ follows a series of high-impact engagements in India by STA, including the three-city mega roadshow in September across Hyderabad, Ahmedabad, and Delhi, and the ‘Saudi Sporting Arena’ activation held earlier this November in Delhi.
The showcase also builds on the momentum of Saudi’s global campaign, “I Came for Football, I Stayed for More,” featuring Cristiano Ronaldo, which highlighted the kingdom’s rapid rise as a destination for major sports and world-class entertainment.
With the Riyadh Season, one of the world’s largest entertainment festivals, running from October 2025 until all the way through March 2026, the timing of ‘Spectacular Saudi’ offers Indian travellers a direct pathway into a world of concerts, global sporting showdowns, immersive attractions, cultural celebrations and fashion events.
, has announced ‘Spectacular Saudi’, a large-scale, three-day experiential showcase designed to infuse India’s festive season with the colours, flavours, and vibrancy of modern Saudi. The event will take place simultaneously across Delhi, Mumbai, Bengaluru, Hyderabad, and Ahmedabad from November 21 - 23, 2025, marking one of STA’s most ambitious destination activations in India to date.){kind=link}