In an exclusive interview with Travel Trade Journal (TTJ), Karim Abdelhamid, General Manager, Sofitel Al Hamra Beach Resort, provided an in-depth look at the distinct qualities that set the resort apart, its strong appeal to global markets and the forward-looking vision shaping its future growth.
– Sonika Bohra
Nestled along the magnificent Ras Al Khaimah coastline, this exclusive luxury destination is rapidly earning recognition for its prime setting and distinctive infusion of French elegance and charm. Sofitel Al Hamra Beach Resort, the only French-branded luxury hotel in the Northern Emirates, offers an opulent escape that blends world-class service with the charm of French sophistication.
As Abdelhamid enthusiastically describes, the Sofitel Al Hamra Beach Resort is unlike any other property in the region. He explains, “Strategically located between two luxury brands, the resort is connected by a beautiful boardwalk, making it an integral part of the high-end hospitality landscape in Ras Al Khaimah. Beyond location, the French identity of the Sofitel brand makes us stand out.”
Every aspect of the resort reflects its French heritage, from its signature Diptyque amenities in the guest rooms to the luxurious Clarins Spa and the upcoming French Brasserie slated to open in October. “It is a complete French experience,” says Abdelhamid. “We also offer Levantine cuisine at Citron and Veritas and are proud to feature the largest swimming pool in the UAE, providing our guests unparalleled leisure and relaxation.”
Targeting International Markets
The resort’s unique offerings have already begun attracting a diverse range of international travellers, with a particular focus on European markets. “We are heavily targeting luxury tour operators in Europe, specifically in Germany, the UK, France, and the CIS countries, including Russia,” explains Abdelhamid. These markets have traditionally provided a strong base for luxury tourism in the UAE and Sofitel Al Hamra.
When asked about the Indian market, one of the most significant source markets for tourism in Dubai and the UAE, Abdelhamid acknowledged its importance. He says, “India is definitely an important market, especially when it comes to high-end weddings. With our large event lawns, beachfront spaces, and restaurants that can accommodate 300 guests, we are perfectly suited for Indian destination weddings, known for their grandeur.”
A Holistic Approach to Luxury
Beyond its physical beauty and French identity, the Sofitel Al Hamra Beach Resort excels in creating a comprehensive luxury experience for its guests. “Travellers today want more than just a room; they want a fully immersive experience,” says Abdelhamid. The resort offers a wide range of amenities, including a Clarins Spa with four treatment rooms, nine food and beverage outlets, 245 rooms, and 47 suites, nine of which feature private swimming pools. The beachfront suites provide guests with direct access to the sand, enhancing the overall experience of a beach holiday.
The resort’s varied pool facilities are another highlight. Abdelhamid shares, “We have pools for everyone. There is an adult-only pool for those seeking peace and quiet, a family pool, and even a kids’ pool with slides to keep the little ones entertained. We also have dedicated kids and teens clubs to ensure families have everything they need for a fun and relaxing vacation.”
For guests looking for a more extended stay, Abdelhamid recommends spending at least five to seven days at the resort, especially during the cooler months between October and May. “The weather during this period is ideal for beach activities, and with all our restaurants and amenities fully operational, there’s plenty for guests to explore,” he adds. “It is not just a stopover; it’s a full vacation experience.”
MICE and Corporate Events
In addition to its appeal to leisure travellers, Sofitel Al Hamra also positions itself as a prime location for corporate events and MICE (Meetings, Incentives, Conferences, Exhibitions). “We have three meeting rooms, and our large restaurants can easily accommodate private dining events,” says Abdelhamid. “For VIPs, we have our executive club lounge with a private meeting area, making it ideal for intimate gatherings or high-profile business meetings.”
While the resort does not have a traditional grand ballroom, it has developed creative solutions for hosting large events, particularly weddings. “We’re able to set up beautiful temporary tents on our beachfront event lawn, which is perfect for large-scale weddings,” Abdelhamid shares. “For instance, we have a wedding coming up in December with 1,000 guests, and most of them will be staying at the resort.”
Ras Al Khaimah’s Growing Potential
Abdelhamid points out the resort’s proximity to natural attractions, such as the desert and mountains, which are just 15 to 20 minutes away. Just a 20-minute drive from the resort, guests can experience the world’s longest zipline at Jebel Jais, combining exhilarating outdoor adventure with the tranquillity of the beach.
In addition to these natural attractions, Ras Al Khaimah is set to host the region’s first casino, located directly across the Sofitel Al Hamra Beach Resort. “The casino is going to be a game-changer for the destination,” says Abdelhamid. “It will attract a wide variety of international visitors, including many from India, where no casinos meet international standards. We are very excited about what this will mean for the future of Ras Al Khaimah.”
India and Beyond
Recognising the importance of the Indian market, particularly for weddings and events, Sofitel Al Hamra is preparing to ramp up its marketing efforts in India. “We are planning several trips to India this year and early next year,” shares Abdelhamid. “We will meet with the top wedding planners and tour operators to ensure that our property is on their radar for destination weddings and luxury vacations.”
As a new property, the resort also focuses on building long-term relationships with its guests. “Repeat travellers are significantly important to us,” says Abdelhamid. “We work hard to understand each guest’s preferences and tailor their experience to ensure an exceptional stay.” Whether providing personalised vegetarian menu options or offering private beach dining experiences, the resort’s team strives to exceed guest expectations at every turn.
Looking Ahead
Though Sofitel Al Hamra Beach Resort has only been operating for a short time, it has already established bold aspirations for the future. “Our goal is simple: to become the number one luxury resort in the Northern Emirates,” Abdelhamid states confidently. “We’re well on our way to achieving that goal, with a steadfast commitment to delivering exceptional service to every one of our guests.” He expressed confidence that the resort is moving in the right direction. “We have been ramping up in the right way, and we have high expectations for the coming quarter,” he says.
Sofitel Al Hamra’s Role in the Future of Ras Al Khaimah
As Ras Al Khaimah’s tourism sector continues to evolve, Sofitel Al Hamra Beach Resort is poised to play a central role in promoting the region as a top travel destination. “The addition of the casino will certainly put Ras Al Khaimah on the map, but there is so much more to this destination,” Abdelhamid reflects. “Our beaches are unique, our proximity to Dubai makes us easily accessible, and our luxury offerings will attract travellers from around the world. We are excited to be a part of this journey.”
In closing, Abdelhamid expressed his eagerness to welcome guests worldwide, mainly from India. “We look forward to creating unforgettable memories for our guests,” he said warmly, “and we are committed to making Sofitel Al Hamra Beach Resort a truly exceptional destination.”