The Singapore Tourism Board (STB) and five tourism industry associations in Singapore have announced the launch of the Safe Itinerary Guide and “Experience Singapore!” Compendium, which provides safe travel guidelines and itineraries for the tourism sector as Singapore prepares to welcome more international travellers.
These two resources aim to help the industry design and deliver innovative experiences that are in line with new traveller demands, and are the result of private-public partnerships between STB and the National Association of Travel Agents Singapore (NATAS), Association of Singapore Attractions (ASA), Singapore Association of Conventions & Exhibition Organisers and Suppliers (SACEOS), Singapore Hotel Association (SHA) and Society of Tourist Guides Singapore (STGS).
The Safe Itinerary Guide provides strategies to help tourism businesses better understand their consumers, so that they can personalise travel itineraries based on traveller profiles. It also outlines how businesses can design safe and engaging visitor journeys, while highlighting key capabilities such as data analytics and design thinking, which are needed to respond to future challenges. For example, tourism businesses are encouraged to explore cross-sector partnerships with healthcare providers to give travellers added assurance during their travels, or gamify their offerings to keep travellers engaged.
The “Experience Singapore!” Compendium consists of tourism and lifestyle offerings for leisure and business travellers across various price points and interests. For example, visitors looking to satisfy their wanderlust can take part in an aviation experiential workshop or explore landscapes around the world with a virtual reality flight simulator. Art enthusiasts can interact with art pieces by renowned artists through augmented reality while those seeking a more exclusive experience can take part in back-of-house tours. Some of these experiences have already been incorporated by the providers into itineraries for visitors coming to Singapore via the Vaccinated Travel Lanes (VTLs).
Speaking about this latest development, GB Srithar, Regional Director, IMESA (India, Middle East & South Asia), Singapore Tourism Board said, “As Singapore moves towards living with COVID-19 and cautiously reopens its borders to more visitors, it is imperative for the tourism industry to adopt practices and measures that establishes Singapore as a safe travel destination. Moreover, with various health and safety requirements and changes in consumer behavior, the STB together with our tourism partners have a role to play in helping visitors navigate travel and safety requirements. The two resources enable stakeholders to design travel itineraries that add value and reduce friction for their customers. The “Experience Singapore!” Compendium will be particularly useful for our travel trade partner-friends in India to better understand the travel offerings available and present these to their clients as they plan their travel to our city.”