Serena Hotels Africa, a premier collection of award-winning safari lodges, city hotels, and beach resorts across East and Southern Africa, has announced a strategic partnership with ARK Travel Group to bolster its presence in the Indian market. The partnership is set to unlock curated, high-end travel experiences for Indian travellers seeking authentic African adventures.
Anjum Lokhandwala, Director of ARK Travel Group and a respected name in India’s travel and hospitality sector, will officially represent Serena Hotels in India. With a distinguished career of over two decades, Lokhandwala is known for creating bespoke travel experiences tailored to the evolving preferences of the modern Indian traveller, one who seeks authenticity, elegance, and immersive storytelling.
Through this collaboration, Serena Hotels aims to welcome Indian families, honeymooners, wildlife enthusiasts, and luxury travellers to its distinctive properties in Kenya, Tanzania, Rwanda, Zanzibar, and beyond. From the cosmopolitan charm of Nairobi Serena Hotel to the tranquil shores of Zanzibar Serena Hotel and the majestic wilderness of Kirawira Serena Camp in Tanzania, Indian guests will now gain privileged access to curated journeys that blend cultural richness with exceptional service.
From the cosmopolitan charm of Nairobi Serena Hotel to the historical shores of Zanzibar Serena Hotel in Stone town, and the majestic wilderness of Kirawira Serena Camp in Tanzania. Indian travellers will now have unprecedented access to handpicked journeys within the Serena Hotels’ unforgettable itineraries, which fuse cultural depth with world-class service.
“India is not just a growing outbound travel market, it’s a community that appreciates heritage, family, and the richness of storytelling, all of which Serena embodies. My goal is to help Indian travellers reimagine East Africa, not just as a destination, but as a soul-stirring experience. With Serena Hotels, we are offering more than premium getaways; we are offering journeys that leave an imprint,” said Anjum Lokhandwala, Director, ARK Travel Group.
Ashish Sharma, CEO of Serena Hotels Africa, expressed confidence in the new partnership, “Lokhandwala brings unmatched insight into the Indian travel landscape. With her at the helm, we assure our Indian travellers a seamless brand experience.
Joyce Wangui, Director of Sales, added, “Indian travellers are looking for more than sightseeing, they want immersive stories and meaningful connections. Through Anjum’s contribution, we are curating experiences that blend refinement with the spirit of Africa.”
Lokhandwala will lead exclusive campaigns promoting Indian-centric travel packages, including exclusive safaris, wellness escapes, family-friendly adventures, and destination weddings. The travel experiences will highlight Serena Hotels’ commitment to sustainability, community empowerment, and authentic African hospitality, values that align closely with the preferences of India’s conscious premium traveller.
