Home Outbound International Saudi Tourism unveils ‘Ramadan Lights’ campaign, showcasing vibrant festivities and cultural experiences

Saudi Tourism unveils ‘Ramadan Lights’ campaign, showcasing vibrant festivities and cultural experiences

Saudi Ramadan Lights

Saudi’s national tourism brand, ‘Saudi, Welcome to Arabia’, has announced “Ramadan Lights” – the next phase of its global tourism campaign “This Land is Calling”.

Ramadan is traditionally a time for family and reflection, and the country truly comes alive as the sun sets. Saudi, as the Heart of Arabia, invites visitors to experience the season across several destinations: Riyadh, Jeddah, AlUla, and the Saudi Red Sea – and partake of the famed hospitality of its people.

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Visitors can enjoy the calm ebb and flow of the days, engage in sporting or leisure activities at the Saudi Red Sea, take in heritage sites in Jeddah, AlUla, or Riyadh, or thrill in the souks and malls that thrum with activity in the evenings.  A safe destination for women as well, Saudi is increasingly popular among those seeking authentic, immersive experiences.

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During Ramadan, Saudi transforms into a vibrant hub where tradition meets celebration. While the days are peaceful and relaxing, the nights come alive with bustling markets, festive stalls, and extended shopping hours, offering visitors a chance to immerse themselves in the country’s rich culture. People can explore districts like Historic Jeddah, Al Balad, and Diriyah, visit awe-inspiring mosques, and discover traditional souks filled with unique finds. With a lively atmosphere and special Ramadan events, it’s the perfect time to experience the warm, welcoming spirit of Saudi

In Jeddah, visitors are treated to a diverse selection of Ramadan delicacies to suit every taste, or vibrant Ramadan tents filled with surprises and exciting events. For those wanting to celebrate, the Al Falah Square Bazaar offers a distinctive cultural experience that revitalises authentic Ramadan traditions whilst offering shoppers a different experience through a range of shops and products. AlUla is the place where Ramadan’s serene ambiance blends harmoniously with the tranquil surroundings, creating the perfect setting for reflection and relaxation while enjoying nature’s beauty. A visit to Bukhoor Road for shopping and tasting coffee is a must or enjoying wonderful Ramadan events at Al-Manishiyah Square.

From the crystalline waters of the Saudi Red Sea, the lively coastal city of Jeddah, to the heritage-soaked AlUla, and the vibrant capital of Riyadh, visitors venturing to Saudi can experience a land of firsts, and create memories for a lifetime.  From wellness retreats, stargazing, beach horse riding, paddleboarding and kitesurfing there is somethings for every type of interest.  History and heritage come to life in Diriyah, near Riyadh, walking through the ancient rock carved tombs near AlUla, or wending your way through the alleys of Historic Jeddah.

Visit Riyadh City for a unique Ramadan ambiance, where iftar and suhoor gatherings bring families together, and special Ramadan events create a distinct atmosphere. Visitors can wonder through the Souk Al Zal, an exceptional market for incense, traditional artifacts and textiles, combining Saudi heritage with a Ramadan atmosphere. Or watch the Ghabga, a Ramadan event that offers a unique experience, mixing traditional and modern atmosphere and featuring a range of entertainment and cultural events to enhance the Ramadan experience.

Reaching Saudi has never been easier, with over 330 direct flights from India, offered by carriers like SAUDIA, FlyNas, Air India, Air India Express, Indigo, and Spicejet. Indigo recently launched the route of a daily service between Bengaluru and Jeddah w.e.f. September 30, 2024. Indians holding a valid tourist or business visa from the United States of America, the United Kingdom, or any Schengen country, with stamped proof of entry are eligible for the eVisa and visa upon arrival at Saudi international airports. Indian travellers can also apply for a Stopover visa, which is valid for up to 96 hours and can be obtained 90 days in advance on the Saudia Airline and Flynas website. There are 10 VFS Tasheer offices across Indian cities like Hyderabad, Mumbai, Chennai, Kochi, Ahmedabad, Bangalore, and more to streamline travel for Indians.