For long I had heard whispers of Saudi’s enigmatic beauty. They called it a land where ancient stories are etched into sandstone cliffs, where the past and the future intertwine seamlessly. But whispers, no matter how enticing, rarely ever capture the true essence of a place. So, it wasn’t until I set foot in this mesmerising land upon the invitation of the Saudi Tourism Authority that I truly understood what the hype was all about. Jeddah, AlUla, and Riyadh, three destinations, three completely different worlds, each unfolded like chapters in an epic novel. I approached them with a blank slate, letting their magic paint vivid strokes on the canvas of my mind.
Saudi has long been synonymous with vast deserts. In the 70s and 80s, it was seen by many Indians as a land of opportunity. The oil boom created a demand for labour, attracting migrant workers, while Saudi’s religious significance (being home to Mecca and Madinah), made it an important spiritual destination. At the same time, its rapid wealth fostered an image of opulence. Though tourism was limited, Saudi remained a land of both mystery and hope.
Today, Saudi is undergoing a remarkable transformation as part of its Vision 2030 plan, with tourism at its core. The country is opening up to global visitors, diversifying its economy, and positioning itself as a growing cultural and economic force on the world stage.
For me, this transformation is evident in the stunning images shared by travellers experiencing its wonders, offering a glimpse of a dynamic and welcoming nation. Personally, I saw it all come alive as I traversed through the three cities that Saudi recommends modern-day travellers make an itinerary out of.
Just Jeddah
Jeddah is a bustling port city on Saudi’s Red Sea coast. Known for its rich history, cultural diversity, and cosmopolitan atmosphere, it holds great religious importance as it is a major gateway for pilgrims travelling to Mecca and Madinah. Jeddah’s beautiful beaches, dynamic energy, and diverse culture make it both unique and inviting.
Walking along the Jeddah Corniche, a 30-km-long coastal resort area, I was captivated by the stunning views of the Red Sea. Often referred to as the Jeddah Waterfront, it features parks, beaches, walking paths, and cultural landmarks, making it a popular destination for relaxation and leisure.
At the edge of the Corniche Road is the Al Rahma Floating Mosque, also known as the Fatima Al Zahra Mosque. This mosque is called the ‘floating mosque’ because, at high tide, it appears to hover over the water as it is built on pillars. The pristine white mosque looks like a work of art and is a must-see for visitors to Jeddah.
The 40-year-old Jeddah Fountain, also known as King Fahd’s Fountain, is one of the city’s main attractions. Not only is it the tallest fountain in Saudi Arabia at 312 meters, but it also holds the title of the tallest fountain in the world. Watching its majestic spray illuminate the night sky was truly mesmerising.
The Al Tayebat Museum, nestled in Jeddah’s Al Faisaliyah neighbourhood, is a sprawling cultural treasure spanning 12 buildings and 300 rooms. It showcases over 2,500 years of history, from ancient civilisations to Islamic art and Jeddah’s evolution as a cultural hub. The museum’s intricate calligraphy and exquisite Islamic art evoke spirituality and elegance, while its artefacts tell stories of faith and resilience. The museum’s architecture, with ornate mashrabiya windows, is a beautiful tribute to Jeddah’s cultural legacy.
Window to the Past
Historic Jeddah, particularly the Al-Balad district, is a renowned multicultural hub that has long welcomed pilgrims and visitors from around the world. Established in the 7th century AD, Al-Balad is a UNESCO World Heritage site and once served as a major port along the Indian Ocean trade route.
As I wandered through the winding alleyways and vibrant souks, I found myself captivated by the architectural gems that define this historic quarter. Over 650 traditional houses, built by Jeddah’s mercantile families, stand proudly, each telling its own story of trade, heritage, and craftsmanship. But among all the intricate details, one feature stood out, the windows.
I have never paid so much attention to windows before, but here, they are more than just architectural elements; they are symbols of identity.
The traditional Roshan, wooden lattice balconies, extend gracefully over the streets, offering a delicate balance of privacy and openness. Each carved panel reflects the hands of artisans from another era, and every window tells the story of those who lived within.
Our guide pointed to one of the beautifully renovated homes, emphasising how restorations in Al-Balad are deeply mindful of these details. The windows, he explained, are where identity is shaped, where people express their individuality while remaining connected to tradition. It is a sentiment that lingers as I continue to explore, noticing the variations in design, the stories etched into the wood, and the care taken to preserve them. This aspect of Jeddah is often featured in Saudi’s promotional campaigns, drawing visitors to its unique charm and rich cultural heritage.
Incidentally, we arrived just in time to attend the final day of the Saudi Feast Food Festival, where the air buzzed with the aroma of spices, the rhythmic beats of traditional music, and the laughter of families sharing meals. Watching the Ardah dance, a captivating display of synchronised movements and sword flourishes was mesmerising, and it was hard not to be swept away by the contagious joy of children running around the place.
Food for Thought
One of the most unforgettable parts of my culinary journey was yet to come.
We had the honour of being invited into the home of Abir Abu Sulayman, Saudi’s first licensed female tour guide. It was more than just a meal, it was an invitation into her world, a glimpse into Saudi hospitality at its most intimate and heartfelt.
The moment we entered, we were greeted with red tea, rich Arabic coffee, and an assortment of dates, a welcome that felt like an embrace. As tradition dictated, we donned the traditional attire, draping a Mehrama over my head, fully immersing ourselves in the experience.
What followed was not just a dinner but a lesson in heritage and togetherness. We stood side by side with Abir’s two daughters in the kitchen, learning the secrets of traditional Saudi cooking, how each spice and ingredient carried a story of past generations. The conversation flowed as easily as the laughter, turning the evening into something far beyond just a meal, a moment of connection, learning, and cultural exchange.
As we sat down to enjoy the feast we had helped prepare, I realised that this was the true essence of travel, not just seeing a place but feeling it, tasting it, and being welcomed into its heart.
Next Stop Alula
The fastest way to get there is to fly from Jeddah to AlUla, a quick one-hour, 20-minute flight. But speed was not our priority. Instead, we took a more scenic and immersive route, allowing us to feel the land beneath our feet before stepping into its historic embrace.
We first flew from Jeddah to Tabuk, a journey that set the stage for what lay ahead. But the nearly four-hour drive from Tabuk to AlUla truly defined our arrival. The drive was mesmerising as each turn revealed new vistas of dramatic landscapes and untouched beauty. The isolation of the desert is almost serene, yet exhilarating, as the silence and space seem to stretch on forever.
We stayed at the Shaden Resort, a sanctuary nestled between the canyons, and it felt like stepping into a dream. The towering cliffs and the dramatic desert landscape created an almost otherworldly atmosphere.
The next morning, I woke up to the golden hues of the sun painting the rocky terrain, and by night, the resort glowed softly under a canopy of stars. Inspired by traditional Bedouin tents, the layout offered spacious units with garden terraces and all the modern comforts one could ask for. The tranquillity of the desert, coupled with the tasteful illumination of the resort, made for an ethereal escape, one that felt both rugged and soothing, an oasis of serenity in the heart of the wilderness.
Elephant Rock, a massive natural formation resembling its namesake, was even more impressive in person. As the sun set, its red hues deepened, and I was in awe of nature’s artistry. The light changes throughout the day, casting dramatic shadows and enhancing its awe-inspiring presence, making it a must-see. It is surrounded by a breathtaking desert valley and other towering rock formations, adding to the amazement.
The evening at Elephant Rock was captivating as more tourists gathered, creating a lively and inviting atmosphere. Music played in the background, making it the perfect place to relax against the stunning natural backdrop.
Maraya, an architectural marvel some 30-minute drive from AlUla, is the world’s largest mirrored building. It is made of 9,740 mirrored panels and designed to blend seamlessly with the desert landscape, creating an illusion of invisibility. Maraya serves as a cultural and entertainment hub, hosting concerts, art exhibitions, and conferences, making it a focal point for cultural exchange in AlUla.
Standing before its shimmering facade, my guide playfully helped me strike the perfect pose, ensuring I captured a shot worthy of my Instagram feed. The beauty of the moment was not just in the reflection but in the way Maraya seemed to reflect my sense of wonder.
The Winding Lanes of Old Town
At AlUla Old Town, we wandered through winding alleyways flanked by beautifully preserved mudbrick buildings. A leisurely stroll allows visitors to pause and take in the enticing aromas drifting from nearby cafés and restaurants. Exploring the local markets and shops provides a glimpse into the region’s rich culture, featuring handcrafted goods and unique souvenirs.
Another unforgettable stop is Hegra, a UNESCO World Heritage site. Known for its rich historical significance and stunning ancient architecture, Hegra is best known for its impressive rock-cut tombs carved into sandstone cliffs. These tombs date from the 1st century BCE to the 1st century CE and offer insight into the art and culture of the Nabateans. The sophisticated water management systems they developed are also a marvel.
What stands out is not just its historical value but the landscape surrounding it. Visiting Hegra is like stepping back into history. Both AlUla Old Town and Hegra invite reflection, exploration, and a deeper understanding of the ancient civilisations that once thrived in this region. With its fascinating blend of the old and new, AlUla indeed charms visitors long after they leave.
A visit to AlUla is not just about walking through history, it is about seeing it from new heights, quite literally. And there is no better way to take in the grandeur of this ancient desert sanctuary than by floating 1,200 meters above it in a hot air balloon.
From this vantage point, AlUla’s dramatic rock formations take on an even more surreal beauty, none more so than the legendary Elephant Rock. Try to spot its unmistakable silhouette, standing proud against the endless desert.
The magic continues at the Harrat Viewpoint, where an awe-inspiring panorama unfolds before your eyes. The landscape of AlUla sprawls beneath a vast sky, shifting in colour as the sun dips toward the horizon. It is a moment to pause and absorb the grandeur of a land where history and nature converge seamlessly.
Night Under the Celestial Canopy
As night fell, AlUla unveiled yet another spectacle, a sky untouched. The constellations emerged in all their glory, scattered across the sky like diamonds. I lay back watching the stars streak across the sky. The desert night, however, was unforgivingly cold. The wind bit at my skin, a stark contrast to the warmth of the day. I should have worn a puffer jacket, but thankfully, thick blankets and long, stuffed coats were provided, cocooning me in comfort as I soaked in the breathtaking scene.
It was in those quiet moments, beneath a sky filled with infinite wonders, that AlUla left its deepest impression.
Riyadh: A City of Contrasts
Riyadh, the capital city of Saudi, is a vibrant blend of modernity and tradition, where history, culture, and innovation intersect. It is a city of contrasts. Along with towering skyscrapers, Riyadh’s rich history is prominently displayed through its cultural sites and architectural marvels.
The Al Masmak Fort, located in the heart of Riyadh, was once an outpost of the Ottoman Empire. About a century ago, the late King Abdul Aziz retook the fort with his small but valiant army, marking the beginning of the gradual formation of modern Saudi. The fort, built from mud, is now a major attraction, housing a museum. One of the most interesting features is a mark on the main entrance door, left by a spearhead thrown by King Abdul Aziz during the storming of the fort. The fort is remarkably well-maintained, offering a significant piece of history for Saudi and the entire Middle East.
Diriyah, home to the UNESCO World Heritage Site of At-Turaif, is the birthplace of Saudi and the ancestral home of the Al Saud royal family.
It was here that the first Saudi State was established in 1727. The settlement dates back to 1446 and has been home to generations of leaders, and continues to inspire millions of Saudis. The light and sound show breathes new life into the ancient walls, weaving together the stories of warriors, traders, and kings in a symphony of colour, music, and narration. Watching At-Turaif illuminated against the dark desert sky is a mesmerising experience that bridges the gap between centuries, turning history into a living, breathing spectacle.
Our visit coincided with a momentous occasion, the official announcement of Saudi as the host of the 2034 FIFA World Cup. The energy in the air was electric. As the news broke, cheers erupted, celebrations began, and an undeniable sense of pride filled the atmosphere. Locals and visitors gathered to witness this historic moment, their excitement turning Diriyah into a living, breathing celebration of national ambition and global recognition.
For entertainment, Riyadh Boulevard City is a stunning hub that shines like a diamond in the Arabian desert. If you are looking for a lively spot, visit Riyadh’s version of Times Square, where street performances, music, dances, and fireworks light up the square. It is a perfect spot for capturing memorable moments.
Memorable Stays and Dining
Besides the stunning Shaden Resort in AlUla, two other unforgettable stays were at the Shangri-La in Jeddah and Voco Riyadh, offering exceptional luxury and service. Dining at Shangri-La’s Shang Palace restaurant in Jeddah was a treat, with its flavourful Chinese dishes.
In AlUla, Saffron at Banyan Tree served a delightful Thai feast, while in Riyadh, Ruhi elevated the dining scene with its artistic take on Indian cuisine. For an authentic taste of Saudi flavours, Najd Village in Riyadh is a must-visit, offering traditional dishes like Badya, Kabsah, Magloba, Margoog, Jareesh, and Goursan.
Somewhere Restaurant in Diriyah offers a mix of contemporary and international dishes infused with authentic ingredients and flavours from Saudi to the Mediterranean, with the Lime Corn Salad being a personal favourite. Ruhi at The Zone in Riyadh is a must-visit, featuring plenty of vegetarian options for those craving a taste of home after days of travel.
These stays and meals, combined with comfort, culture, and culinary extravagance, added an extra dimension to a remarkable journey.
This trip to Saudi has been truly unforgettable. There were moments in my journey when the mysticism of Saudi evoked thoughts of the enchanting tales from 1001 Nights, a world of timeless wonders and hidden secrets. Jeddah captivated me with its vibrant energy and coastal charm, while AlUla offered a breathtaking blend of ancient history and stunning natural landscapes. With its perfect fusion of modernity and tradition, Riyadh creates a dynamic atmosphere in the heart of the desert. Saudi is experiencing an exciting transformation, and thanks to Vision 2030, the country’s incredible historic treasures are now accessible to the world. As tourism becomes a cornerstone of the nation’s development, this journey of mine also highlights the remarkable evolution of Saudi and its promising future on the global stage.
