Red Dot Representations, a brand of destination and event management company Tamarind Global, has been appointed to represent the Al Habtoor City Hotel Collection by Hilton, UAE.
The Al Habtoor City Hotel Collection by Hilton draws from the strong legacies of the Habtoor namesake, and the legacy of the Hilton brand, which allows the brand exceptional recognition both in the Middle East and internationally. Its hotel collection itself comprises three distinct hotel products: Hilton Dubai Al Habtoor City, V Hotel Dubai – Curio Collection by Hilton and Habtoor Palace Dubai – LXR Hotels & Resorts.
Red Dot Representations will facilitate awareness of the Al Habtoor City Hotel Collection by Hilton in the India market, as well as provide consulting on experiential marketing activities, culinary offerings and amenities to position them as the preferred destination for the most discerning Indian travellers. They will work closely on the marketing and training fronts, creating e-marketing strategies, public relations, communication, and reputation management, developing incentivizing programs and much more.
Speaking on the occasion, Louis D’Souza – Director, Tamarind Global said, “Red Dot is proud to partner with one of the leading hospitality groups of the Middle East. We are glad to be on board and hope to leverage our strong market presence in travel and hospitality, to help Al Habtoor City achieve their marketing and sales goals.”
Fredrik Reinisch, Complex General Manager of Al Habtoor City Hotel Collection by Hilton said, “Guests of Al Habtoor City Hotel Collection by Hilton can have it all within a 10- to 30-minute range: the airport, downtown shopping, Jumeirah’s farniente, The Palm excitement, Expo 2020, Financial Centre, the old Dubai and its souks. In a destination where superlatives reign supreme, Al Habtoor City’s mastery of best-in-class conferences, weddings and events is also exemplified by La Perle – the region’s first permanent show, created by the legendary artistic director Franco Dragone. As travel resumes to normalcy, we seek to provide these unique experiences to our guests, because travel is not just about exploring cultures and destinations, it is also a quest for the unexpected and feeling that everything revolves around you. We feel blessed to work with partners such as Red Dot Marketing because they have already experienced our unique destination and taste for hospitality first hand.”
In 2021, the Al Habtoor City Hotel Collection by Hilton witnessed double-digit growth in some of the key segments, such as retail, one of the competitive attractions in Dubai. The Group’s direct bookings versus OTA ratio has also seen exponential growth. The ongoing Expo 2020 has also been a strategic launchpad to welcome the world to Dubai.
The Group strongly believes that this is meant to last as it witnesses the strong attractivity of Dubai and the region. In 2022, the FIFA World Cup will also act as another major attraction to the region.
The Al Habtoor City Hotel Collection by Hilton spokesperson adds, “Our ambition is to continue welcoming the world, expand our outreach to the most discerning travellers who are seekers of the most unique experiences and craftsmanship. We believe that the Indian market can move from top 10 to top 3 markets because Indian communities do share a strong discerning sense when it comes to travel, and they value how unique the Habtoor name and legacy is in a destination like Dubai where all offers tend to feel so commercialized.”
“To achieve this vision, we are working very closely with Red Dot Marketing to spread awareness in a very niche and selective fashion, including major MICE events, and out of this world destination weddings already in the pipeline, that will help us extend Hilton portfolio of brands and Al Habtoor City Hotel Collection’s aura directly onto the India market.”
Red Dot has a diverse team of individuals with significant experience in the travel and hospitality industry and covers all major metros and Tier-II cities. The presence of Red Dot is bolstered by Tamarind Global’s global distribution network.