RARE India, a community of some of the finest conscious luxury boutique hotels, palace stays, wildlife lodges, homestays and retreats in India and the subcontinent, has added 18 new hotels. Seven of the latest entrants to the RARE India Community are based in North & West India, five in South & Western Ghats while six hotels are situated in the North Hills, Terai, East India and the Himalayas. With these additions, RARE India now has 86 hospitality and destination brands across 18 states in the Indian subcontinent, all of which offer experiential stays and immersions that place a great emphasis on community engagement and strive to preserve and protect the planet.
The new hotels and experiences in the RARE India Community include:
- North & West: Khem Villas in Ranthambhore (Rajasthan); Premkunj in Udaipur (Rajasthan); Dera Amer near Jaipur (Rajasthan); Killa Bhawan in Jaisalmer (Rajasthan); Mihir Garh near Jodhpur (Rajasthan); Rohet Garh near Jodhpur (Rajasthan); The Rohet House in Jodhpur (Rajasthan)
- South & Western Ghats: Gratitude Heritage, Kariappa House and Grand Hotel D’Europe in Puducherry; Dhole’s Den in Bandipur (Karnataka); Cabo Serai in Cabo de Rama (Goa)
- North Hills, Terai, East & Himalayas: Karan Mahal in Srinagar (Jammu & Kashmir); The Apricot Tree Hotel in Nurla (Ladakh); Atali Ganga in Rishikesh (Uttarakhand); The Mandala House in Devprayag (Uttarakhand); Neeralaya in Manali (Himachal Pradesh); Ging Tea House in Darjeeling (West Bengal)
About these new members of the RARE India Community, Shoba Mohan, Founder, RARE India, said, “We worked away through the pandemic lockdowns, creating value and awareness for the RARE India Community hoping that when the world opens up for travel, our community of hotels, carefully chosen for their experiences and attitude towards sustainable luxury and community engagement, will be known globally and will be on the travel-list of Indian travellers discovering their own country and the subcontinent. This not only meant stepping up our marketing strategy to improve sales but also create better distribution of our hotels and experiences so that more and more travellers discovered the Community in many different ways.”
The RARE India Community consists of small, private, concept hotels that offer compelling stories in unique locations, have a sharp focus on ‘conscious travel’ and offer transformational experiences that create value for the community and preserve the pristine quality of the destination. These hotels are at destinations tucked away and off busy highways, with impactful visual stories of people and the place, impart knowledge and urge participation through expert-led immersions. RARE India hand-picks hotels after personally discovering them and vetting them for quality of service, concept and authenticity as well as their commitment towards preservation and conservation of the environment, destination, heritage, local traditions, culture and community engagement.
Every single hotel in the RARE India Community believes that conscious luxury travel is about putting people and planet first. All our hotels are curated destination experiences for travellers to experience, participate and create combined value. The new hotels in the Community will offer travellers interesting hotel choices with the RARE ethos embedded in their design and operations in many more locations.
Under its partnership with these hotels, RARE India will audit, endorse, advocate, create awareness and brand merit for the Community by taking the story of the destination, hotel and the owners to a diverse market segment and promoters.
RARE India will help build the hotel and experience brands by spotlighting their attitude and attributes to travellers as well as travel designers to help them ‘explore destinations and hotel differently’.