In a major step towards promoting Rajasthan tourism on a global platform, Hon’ble Deputy Chief Minister Diya Kumari flagged off specially branded Rajasthan-themed FlixBuses from the historic Albert Hall Museum in Jaipur on Wednesday. The initiative aims to present Rajasthan’s rich culture, heritage, and tourist attractions to travelers across the UK and India in an innovative and immersive way.
Speaking at the event, Hon’ble Deputy CM of Rajasthan, Diya Kumari, highlighted the diversity of experiences Rajasthan offers beyond its iconic forts and palaces. “Our culture and heritage are the soul of our identity. We want travelers from across the world to experience this essence. These Rajasthan-themed buses will serve as moving ambassadors, showcasing our traditions and tourism potential. This initiative will enhance our global image, open new opportunities for the youth, and contribute to economic growth,” she said.
Diya Kumari added that the collaboration was first envisioned during her visit to Munich under the Rising Rajasthan initiative and has now materialized. She also reaffirmed the government’s commitment to providing world-class facilities to tourists aligned with global standards.
Under this partnership, Rajasthan-themed FlixBuses will operate on:
- The London–Cambridge route in the UK, and
- The Dehradun–Haridwar–Delhi–Jaipur route in India.
Each bus will feature vibrant visuals of Rajasthan’s forts, palaces, and cultural landmarks. QR codes on the buses will allow travelers to access detailed information about Rajasthan’s attractions instantly through the Rajasthan Tourism website.
Surya Khurana, Managing Director, FlixBus India, said, “This initiative connects heritage with modern travel experiences. We want passengers to enjoy more than just a journey, we want them to experience the richness of Rajasthan’s history and culture firsthand.”
As part of the promotional campaign, the first 100 FlixBus passengers arriving in Jaipur will receive free entry to the Albert Hall Museum. The partnership will be further strengthened through joint social media campaigns and user-generated content to ensure global outreach.
