As ProChile celebrates its 50th anniversary, the organisation continues to enhance Chile’s global image as a vibrant hub for trade, culture, and tourism. In an exclusive conversation with TTJ, H.E. Juan Angulo Monsalve, Ambassador of Chile to India, and Jorge Loyola Castro, Chilean Trade Commissioner to India, Embassy of Chile, highlight the significance of this milestone year, particularly in strengthening Chile-India relations.
On December 6, 2024, the Chilean Residence in New Delhi hosted a remarkable celebration—ProChile’s 50th anniversary. Importers, restaurateurs, diplomats, and industry leaders came together to honour five decades of Chile’s steadfast commitment to fostering meaningful global connections.
The evening was a blend of culture, trade, and camaraderie, showcasing the shared journey of Chilean excellence and its growing partnership with India.
Diversification and Sustainability
“As we celebrate ProChile’s 50th anniversary, I am proud of the strides we have made in enhancing Chile’s image, particularly in India. Our efforts have been anchored in two main pillars: diversification and sustainability,” remarks Ambassador Angulo.
Chile’s diversification strategy has enabled significant inroads into the Indian market, particularly in exports like walnuts, which dominate 80 per cent of India’s import market, alongside kiwis, cherries, and the rising popularity of Chilean wines. Additionally, initiatives to connect Indian tech hubs with Chile and promote ‘Shooting in Chile’ aim to attract Bollywood filmmakers to Chile’s stunning landscapes.
On the sustainability front, Chile’s commitment to green practices remains a cornerstone. “We are proud to have won the Leading Green Destination award at the World Travel Awards (WTA) 2024 for the 10th consecutive year, affirming our leadership in sustainable tourism,” says Jorge Loyola Castro.
One of the highlights of 2024 was the Chile Summit India, held in August, marking an important milestone in ProChile’s golden jubilee. “The summit provided opportunities to foster partnerships across fresh fruits, seafood, wine, creative industries, and tourism,” he adds.
“Looking ahead, we at ProChile are excited to continue sharing Chile’s best offerings—whether through our products, tourism, or cultural collaborations—while strengthening our bond with India,” states Jorge.
Indian Tourism to Chile
Tourism in Chile is witnessing a steady rebound. As of October 2024, the country welcomed 4,085,940 visitors, reflecting a 38.8 per cent increase from 2023. While 77 per cent of these arrivals come from South America, Asia and Oceania accounted for 1.5 per cent of visitors, with India ranking sixth at 3,784 arrivals.
“Although Indian tourist numbers are increasing steadily, and the potential for growth remains immense. Our target for 2025 is to significantly boost Indian arrivals through roadshows in key Indian cities alongside Chilean tour operators and LATAM Airlines. These initiatives will spotlight Chile’s diverse offerings, from unique landscapes to rich culture and sustainable tourism practices,” shares Jorge.
Chile’s Appeal for Indian Travellers
“Chile offers a truly unique experience for Indian travellers, combining breathtaking natural beauty, exciting adventure, rich culture, and delightful cuisine,” says Ambassador Angulo.
Jorge emphasises the unique appeal of Chile to Indian travellers, stating, “Chile’s blend of nature, culture, and food makes it an exciting destination for Indian travellers, offering a memorable and enriching experience.”
The Atacama Desert, renowned for its surreal landscapes and world-class stargazing, has earned recognition as South America’s Most Romantic Destination, making it a perfect getaway for couples. For adventure enthusiasts, Chile’s diverse terrain—from the majestic Andes to its extensive coastline—offers activities like skiing, kayaking, and diving, drawing young, thrill-seeking travellers.
Cultural explorers can immerse themselves in Chile’s Mapuche heritage, vibrant festivals, and artistic hubs like Valparaíso, celebrated for its colourful murals. Gastronomy in Chile also takes centre stage, featuring fresh seafood, locally sourced produce, and exquisite wines from regions like the Colchagua Valley. These offerings cater to a wide range of preferences, including vegetarian options, ensuring a rich culinary experience for all.
Promoting Chile in India
Chile has undertaken numerous initiatives to raise awareness of its offerings in India. Campaigns like ‘Unboxing Chile,’ ‘Flavors from Chile,’ and ‘Know Chile Through Wines’ have been pivotal in showcasing Chile’s products and tourism opportunities. Events like the latest Chile Summit India, the first high-impact event from Chile in India, have been conducted in key cities like Delhi, Mumbai, and Bengaluru.
“ProChile, in collaboration with LATAM Airlines and tour operators like Antarctica21, has been working on enhancing connectivity between Chile and India. Through various roadshows and events, discussions have been taking place with local Indian tour operators and airlines to find the best ways to link Chile with the Indian market,” says Jorge.
Improving connectivity is central to Chile’s strategy. “ProChile, in collaboration with LATAM Airlines and Indian tour operators, is actively working on enhancing travel options between Chile and India,” notes Jorge. “These partnerships aim to position Chile as a must-visit destination for Indian tourists by 2025.”
Culture, Heritage, and Wine Tailored for India
Jorge describes Chile as a captivating destination with a perfect mix of culture, heritage, and wine tourism, sure to appeal to Indian travellers. “Imagine walking through the Colchagua Valley, savouring Carmenere wine paired with vegetarian options crafted especially for Indian tastes,” he shares, highlighting the seamless blend of Chile’s renowned wines and flavours tailored to Indian preferences.
He further emphasises Chile’s vibrant festivals, like the Fiesta de la Vendimia, which bring together lively colours and energy, making Indian visitors feel at home and immersed in something fresh and exciting. “For those who appreciate history, Easter Island’s iconic Moai statues and the rich traditions of the Mapuche people offer a deeply enriching cultural experience,” Jorge adds.
Adventure enthusiasts, he notes, will be drawn to Patagonia’s breathtaking landscapes, offering incredible trekking routes and wildlife spotting, where challenge meets beauty.
“With all these offerings, it is no surprise that Chile was recently named Leading Youth Travel Destination at the World Travel Awards, highlighting the country’s vibrant culture and activities for younger travellers,” he informs.
Vision for the Future
Chile’s emphasis on sustainability is key to its tourism strategy. With over 20 per cent of its land protected through national parks, sites like Torres del Paine exemplify eco-tourism.
“My vision for strengthening Chile-India travel relations in the coming decade is grounded in fostering deeper cultural understanding, enhancing accessibility, and building sustainable partnerships that benefit both nations,” says Ambassador Angulo.
Advocating for direct flight connections and streamlined visa processes will be central to ensuring seamless travel between Chile and India.
“Chile’s diversity and charm offer Indian travellers an experience that is both unique and deeply memorable,” concludes Jorge. With sustained efforts in connectivity, sustainability, and cultural collaboration, Chile is set to strengthen its place as an exciting destination for Indian tourists in the years to come.
