Pemako Hotels partners with BRANDit to strengthen its presence in India

Pemako, an award-winning Bhutanese luxury hotel brand, has partnered with BRANDit, a leading tourism marketing specialist. This collaboration aims to strengthen Pemako’s presence in the Indian market by introducing its unique and transformative experiences to discerning Indian travellers through tailored sales and PR strategies.

Rooted in Bhutanese traditions and culture, Pemako’s two properties in Bhutan the flagship Punakha property and one in Thimphu—offer profound experiences where individuality, space, and time converge in retreats that promise renewal, rejuvenation, and awe. BRANDit, in partnership with Pemako, will help cultivate existing relationships with the travel trade and media to showcase the rich experiences of Pemako to the Indian market.

Pemako Punakha is a game-changer in Bhutan’s luxury hospitality scene. Nestled within a vast and serene forest and riverside landscape, this stunning retreat features luxury tented pool villas with expansive decks, and breathtaking views, creating an unparalleled sense of seclusion and tranquillity. With its unique blend of natural beauty, luxurious amenities, and immersive experiences, Pemako Punakha is the ultimate escape for discerning travellers seeking novelty and absolute escapism. In addition to Pemako Punakha, the company’s Thimphu property offers a unique experience inspired by traditional Bhutanese dzong architecture. This iconic hotel has hosted many dignitaries and is well-known among local travel trade, providing a comfortable and familiar base for exploring the city.

Together, Pemako’s properties offer a distinctive and captivating experience, perfectly suited for well-heeled and well-travelled Indians seeking a deeper connection with nature, culture, and themselves. By combining stunning natural beauty, luxurious amenities, and immersive experiences, Pemako creates a sanctuary for those seeking a truly transformative journey. This partnership will broaden Pemako’s presence in the Indian market, leveraging BRANDit’s expertise in the region to implement targeted sales and PR strategies that maximize Pemako’s potential in India.

Vishal Pradhan, Operations & Marketing Manager of Pemako, expressed his enthusiasm for the partnership, “We are thrilled to collaborate with BRANDit, a renowned tourism marketing expert in India, who possesses an in-depth understanding of the country’s travel industry dynamics, surpassing most others. Their exceptional relationships with trade and media partners will be instrumental in driving growth across various traveller segments. As outbound travel continues to surge, our partnership with BRANDit will significantly enhance our presence in the Indian market.”

Lubaina Sheerazi, CEO & Co-founder of BRANDit, commented, “We are delighted to partner with Pemako, a brand that beautifully embodies the essence of Bhutanese culture, and offers transformative experiences that showcase the country’s rich heritage. Leveraging our extensive expertise and profound understanding of the Indian outbound market, we are confident in driving impactful strategies that will captivate the sophisticated Indian traveller, aligning perfectly with Pemako’s unique value proposition.”

This alliance also marks a significant step in establishing BRANDit’s expertise in managing portfolios in the hospitality segment. “It is an exciting time for us as we foster a new alliance with Pemako, a brand that embodies the essence of the Himalayan sanctuary. With our strategic insights and marketing acumen, we aim to create a lasting impact in the Indian market,” added Sheerazi. Pemako’s partnership with BRANDit signifies a commitment to bringing the unique Bhutanese retreat experience to the Indian traveller, fostering a journey of self-discovery and transformation.