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Ongoing inflation has a massive impact on the travel plans of Indians: Survey


UserTesting, a leader in video-based human insight, conducted a survey to understand consumer travel trends during this holiday season. The survey revealed that ongoing inflation has had a massive impact on the travel plans of Indians due to price hikes across the globe. Out of the 80 per cent of Indians making travel plans this holiday season, about 60 per cent stated that due to rising costs, they were forced to significantly reduce their travel budget and limit spending this holiday season.

The survey also revealed that 60 per cent of Indian respondents indicated an uptick in flight and train costs, while 20 per cent reported that accommodation costs have had the sharpest hike. They further mentioned that to keep up with the rising costs, they are cutting down the frequency of their vacations.

Indians Prioritise Domestic Over International Travel

With the consumer spending power substantially decreasing, 80 per cent of Indians are opting for travel in India itself to stay within their travel budgets. Here, the most popular money-saving tactics include choosing cheaper destinations and accommodations (40 per cent), participating in less expensive activities (30 per cent), and taking fewer trips (20 per cent).

Beaches Are The Most In-Demand Travel Destinations

After a two-year-long halt in travel plans, people across the world are striding back to the pre-pandemic normal. Indians are also showing confidence in planning vacations to their dream destinations this holiday season. According to the survey, 50 per cent of Indians prefer beaches over mountains (40 per cent), while only 10 per cent wish to visit the countryside.

Another interesting finding revealed that 80 per cent of Indians will be taking their next vacation with friends instead of family (20 per cent).

The Evolving Travel Preferences of Indians

One of the most powerful impacts of COVID-19 was a change in consumer lifestyle and priorities. Related to this change, Indians are now giving prime importance to savings. Interestingly, the survey found that over 80 per cent of respondents are cost-cutting by traveling in buses and trains instead of taking expensive flights on their next vacation.

When asked about the type of trips they are planning, 20 per cent of Indians indicated taking simple low-key vacations to visit family/friends. On the other hand, 30 per cent are showing keen interest in luxury travel with maximum amenities with minimum inconvenience.

Interestingly, out of the Indians who are not traveling, 60 per cent prioritise savings, whereas 30 per cent plan to make personal expenses. The remaining 10 per cent intend to make bigger investments such as property, jewelry, and more.