BITM 2025, held recently in Kathmandu and Lumbini, highlighted Nepal’s growing leadership in global Buddhist tourism. The event brought together international delegates, scholars, and industry leaders for B2B meetings, panel discussions, and spiritual experiences. Showcasing Nepal’s rich heritage and new tourism offerings, BITM 2025 reaffirmed the country’s role as a hub for mindful, cross-border pilgrimage and cultural travel.
The third edition of the Buddhist International Travel Mart (BITM), held from May 23 to 25, 2025, across Kathmandu and Lumbini, concluded with resounding success. Organised by the Nepal Association of Tour and Travel Agents (NATTA) in collaboration with the Nepal Tourism Board (NTB) and other industry partners, the event highlighted Nepal’s spiritual richness and its growing leadership in global Buddhist tourism. It also promoted innovative tourism products from local entrepreneurs. This year’s milestone dual-venue format showcased the Vajrayana traditions of Kathmandu and the sacred birthplace of Lord Buddha in Lumbini.
Hosted at Hotel Soaltee, Kathmandu, BITM 2025 welcomed over 60 international delegates from key Buddhist countries and more than 65 exhibitors, facilitating B2B sessions, panel discussions, and immersive familiarisation tours. The event united tourism leaders, Buddhist scholars, international buyers, and spiritual pilgrims with a shared vision: to promote peace through mindful travel.
The Grand Opening in Kathmandu
The event commenced with a vibrant ceremony at Megha Malhar Hall, The Soaltee Hotel. Traditional mantra chanting by venerable Khenpos set a spiritual ambience, followed by keynote addresses from tourism leaders and the ceremonial lighting of the Panas. Highlights included cultural performances, the launch of a commemorative souvenir, and the presentation of the BITM Special Award to three former NATTA presidents for their lasting contributions.
Engaging panel sessions explored both the commercial and cultural aspects of Buddhist tourism. With participation from global experts and organisations such as IATO from India and TCT from Thailand, discussions like “Investing in Buddhist Tourism” and “Nepal’s Tourism Through Diplomatic Eyes” provided valuable insights into cross-border collaboration and destination growth.
Spiritual Grounding in the Land of Buddha
On May 24–25, the journey transitioned to Lumbini, the birthplace of Lord Buddha. Delegates experienced the tranquillity of the Maya Devi Temple, reflected during meditation and dharma talks. The spiritual exploration continued with site visits to Tilaurakot, the ancient capital of Kapilvastu, and Ramgram, home to one of the Buddha’s relics.
A special B2B session in Lumbini connected international buyers with local stakeholders, reinforcing Nepal’s role as a spiritual and commercial hub.
A Meaningful Conclusion in Lumbini
In the serene surroundings of Hotel Siddhartha Vilasa, the closing ceremony welcomed esteemed figures, including the Chief Minister of Lumbini Province, mayors of key municipalities, and international hosted buyers. Presentations focused on future plans for cross-border Buddhist tourism, the Greater Lumbini Vision, and the symbolic unveiling of the Queen Maya Devi Maternity Route. A significant milestone was the signing of a new MOU between NATTA and UMTA (Myanmar), reflecting growing regional cooperation.
Building a Shared Future for Spiritual Tourism
BITM 2025 showcased Nepal’s role as a spiritual hub and cultural crossroads in South Asia. The presence of scholars like Prof Dr Basanta Bidari, tourism pioneers like Mr Bikram Pandey, and media representatives from across the region added depth and credibility to the event’s vision. The Travel Trade Journal (TTJ) served as the international media partner for the event.
With B2B meetings, cultural immersion, and strategic partnerships, BITM 2025 laid a robust foundation for sustainable Buddhist tourism. As the sounds of dharma chants faded and the incense trails lingered, one message remained clear: Nepal is ready to lead the way in mindful, meaningful travel.
Kumar Mani Thapaliya, President, NATTA, said, “This edition marked a milestone as we expand to both Kathmandu and Lumbini, offering international delegates a deeper, immersive experience of Nepal’s rich Buddhist traditions. BITM is strengthening Nepal’s identity as a spiritual destination while encouraging partnerships across borders and communities. BITM 2025 went beyond a trade event—it has become a platform for cultural diplomacy, spiritual dialogue, and sustainable tourism partnerships. As interest in mindful travel grows globally, Nepal stands ready to inspire the world through its timeless message of peace, compassion, and unity in today’s divided world.”
Jiswan Tuladhar Shrestha, BITM Convenor and Senior Vice President, NATTA, said, “Tourism is no longer just about destinations, but also about purpose. Buddhism is a living tradition that speaks of sustainability, compassion, and inner development. By promoting Nepal through the lens of Buddhist values, we are fostering responsible, purposeful travel among a new generation. We acknowledged the efforts of national leaders, the tourism fraternity, and the youth and encourage them to carry Nepal’s spiritual legacy forward with pride and dedication.”
