NEOM is an accelerator of human progress and a vision of what a New Future might look like. It has garnered global attention for its ambitious goals of innovation, sustainability, and technological advancement. NEOM represents a futuristic realm where the very concepts of liveability, business, urbanism, and conservation are being redefined and reimagined at their core. During his visit to India, we had the opportunity to interact with Clark Williams, Marketing and Communications Director at Trojena, NEOM, gaining insights into the latest developments of this groundbreaking project.
NEOM is exactly not a city; it is a sprawling region nestled in the northwest of the Kingdom of Saudi Arabia, destined to encompass a diverse array of attractions. Envisioned as a futuristic region powered by renewable energy, NEOM spans over 10,200 square miles, surpassing the size of some small countries.
Among the four regions already announced is the groundbreaking linear urban concept, THE LINE, alongside the advanced and clean industrial hub, Oxagon. Additionally, NEOM features the serene mountain retreat of Trojena and the luxurious island resort of Sindalah. Together, these regions epitomise NEOM’s innovative approach to redefining urban living, industry, and leisure on a grand scale. Excitingly, NEOM has also unveiled the recent destinations located in the Gulf of Aqaba poised to feature futuristic hotels and further enhance the region’s allure as a premier leisure and tourist destination.
Progress and Awareness
NEOM is rapidly taking shape, with a large percentage of the infrastructure works already completed. The first destination, Sindalah, will open its doors this year, followed closely by Oxagon, which has already launched Port of NEOM. Trojena is poised to become a bustling hub for living and holidaying by late 2026, while the innovative urban concept of THE LINE will see its initial modules activated shortly thereafter.
“We’re here in India to raise awareness about NEOM because there is a lot of buzz surrounding it, but not many people are aware of the progress. Currently, NEOM is in a multi-stage development phase. For instance, in Trojena, we are in the development phase; hence, for someone planning a holiday to NEOM, particularly to the mountainous region of Trojena, within the next six months, that will not be feasible. Trojena is still a few years away from completion, likely around late 2026 or early 2027,” explains Williams.
A Sustainable Oasis in Natural Splendour
NEOM stands out as a model of sustainable development, with 95 per cent of its expansive territory preserved for nature. Only 5 per cent of all of NEOM is going to be developed as part of the master plan. This commitment ensures residents enjoy an unparalleled quality of life while safeguarding the integrity of the surrounding natural landscape. Benefiting from its strategic location, NEOM boasts cooler temperatures compared to other regions in the GCC, further enhancing its appeal as a desirable destination for living and leisure. Stretching across 468 km of coastline, NEOM offers an abundance of opportunities for exploration and relaxation, with 41 captivating islands waiting to be discovered.
The Joint Push for India
India is one of the world’s fastest-growing outbound travel markets. Many Indian travellers seek new and diverse destinations for their vacations, presenting an opportunity for NEOM to capture a share of this market. Williams says, “As India’s middle class continues to expand, there is a growing trend of Indian travellers venturing abroad, with Europe being a popular choice for approximately 27 per cent of outbound leisure travel. Recognising this pattern, our independent research underscores an opportunity to redirect some of this travel interest toward the GCC region. Through strategic positioning and the creation of compelling experiences, we aspire to entice more Indian travellers to explore the diverse offerings closer to home in Saudi Arabia and NEOM.”
Saudi has been increasingly investing in tourism marketing efforts, with a particular focus on India as one of its priority markets. “We’re closely observing the strides made by Saudi Tourism, and their efforts in breaking down perception barriers are commendable. Their campaigns underscore Saudi Arabia’s openness to the world, which indirectly benefits NEOM. When Indian travellers witness Saudi’s welcoming stance, they are more inclined to see NEOM as an attractive destination, especially given our emphasis on sustainability, environmentalism, and adventure travel. Furthermore, by raising awareness about NEOM, we ourselves are ensuring that Indian travellers recognise NEOM as a promising option within the Saudi Arabian market,” points out Williams.
Inspiring and Attracting Diversity
NEOM is already home to residents spanning over 100 nationalities, including NEOM employees, their families, and commercial partners. While they are attracting investors and partners, they are also crafting distinct tourism sub-brands to appeal to future residents, employees, and travellers. “In our efforts to reach the Indian market, our priority is creating widespread and proper awareness about NEOM throughout the country. Sub-brands are increasingly significant as they represent the specific aspects of NEOM that individuals are most interested in. For instance, tourists may be drawn to the allure of Trojena, while potential investment partners seek insights into developments within Oxagon. Once we have achieved this broad awareness, we will shift our focus to forming partnerships and launching targeted activations that showcase the unique offerings and attractions of NEOM to the Indian marketplace,” assures Williams.
Ongoing Tourism Developments
Sindalah
An all-around destination elevating the tourist experience, Sindalah will be the first physical showcase of NEOM as its vision becomes a reality. A luxury island destination in the Red Sea, the resort region will include a beach club, yacht club, spa, and wellness centre, plus 51 luxury retail outlets, luxury hotels, and a large marina. It is keen to welcome the global yachting community and visitors looking for exquisite luxury and an exclusive gateway to the stunning Red Sea.
The Gulf of Aqaba
The stunning coastline will host breathtaking destinations, comprising exclusive communities with bespoke hotels and residences that redefine contemporary international luxury and sustainable tourism. The projects across the Gulf of Aqaba that have been announced are Leyja, Epicon, Siranna, Utamo, Norlana, Aquellum, Zardun, Xaynor, Elanan, Gidori, and Treyam.
Trojena
Located 50 km from the Gulf of Aqaba coast, Trojena is a key component of NEOM’s regional plan, spanning nearly 60 square km with elevations ranging from 1,500 mt to 2,600 mt. Ideal for Alpine and adventure sports, it offers sub-zero winter temperatures and a year-round moderate climate that is cooler than the region. Trojena boasts stunning lake views, pure mountain air, and panoramic vistas, making it an ideal destination for holidays, second homes, and permanent residences. With a focus on sustainability, Trojena utilises renewable energy and offers a range of residential options, including chalets, villas, and apartments, setting a new standard for mountain developments.
THE LINE
Stretching 170 km from the desert valleys to the Red Sea, THE LINE is a revolutionary cognitive city featuring a mirrored architectural marvel towering 500 m above sea level yet occupying just 34 square km. Eventually accommodating 9 million residents, it prioritises efficiency with a minimal infrastructure footprint and essential amenities within a five-minute walk. High-speed rail ensures swift transit within 20 minutes, while renewable energy powers its global trade hub, tourist resorts, and entertainment facilities.
