While things were on hold, the Monaco Tourist and Convention Authority nonetheless worked to maintain contact with all those who are passionate about travel, whether loyal clients or tourism industry professionals. In recent months, the Authority has made sure that they are aware of just how much Destination Monaco has missed visitors of all kinds.
With the launch of its new campaign, the Monaco Tourist and Convention Authority communicates that it’s time for tourism recovery. The Principality of Monaco is now planning recovery and demonstrating its resilience by sending a message of invitation which marks both the end of a long wait and the beginning of hope.
The campaign with an evolving slogan represents the diversity of what Monaco has to offer tourists, focusing on themes including wellbeing, fine dining, culture, family, romance, sport, responsible tourism, gambling and casinos, weekend escapes, and shopping. The campaign has been rolled out ahead of the summer season such that it covers all the segments within the leisure tourism industry.