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Ministry of Tourism invites final comments on draft report for setting up National Digital Tourism Mission

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The Ministry of Tourism had constituted an inter-ministerial task force for National Digital Tourism Mission on July 23, 2021 to undertake consultations with the tourism industry and domain experts, define the context, mission, vision, objectives, and overall scope of the National Digital Tourism Mission.

The Task Force has prepared a draft report on the proposed National Digital Tourism Mission, which inter-alia lays down domain and technology principles, standards, digital stack, governance structure and plan for implementation of the envisaged National Digital Tourism Mission.

The Ministry of Tourism has invited final comments from the stakeholders on the draft report for the setting up of the National Digital Tourism Mission. The draft report has also been published on the website for suggestions and feedback from the public.

The draft report takes note of the fact that the tourism sector is highly fragmented. Subsectors of tourism such as transport, accommodation, restaurants and catering, and personal services are all subject to very different challenges and opportunities.

It has also been noted that most of the tourism systems developed by Central Government, State Governments, Public sector and Private sector function in silos. As a result, the tourism ecosystem is unable to harvest the combinatorial benefits of information exchange. Data systems currently don’t interact with each other using a common language, thereby curtailing data analytics and resultant policy-making. In order to overcome the same, there is need for seamless standardized data exchange amongst various stakeholders

The vision of the National Digital Tourism Mission is to bridge the existing information gap amongst different stakeholders of the tourism ecosystem through a digital highway. The mission envisages to achieve the objective of harnessing the full potential of digitisation in tourism sector by facilitating the exchange of information and services in the tourism sector spreading across national and state tourism organizations, tourism service providers, tourism destinations, products, experiences and tourists.

The report and notification documents have been uploaded on the Ministry of Tourism website: tourism.gov.in for comments/suggestions of the stakeholders and general public.

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