The Korea Tourism Organization (KTO), in collaboration with global K-beauty leader Amorepacific, India’s leading beauty destination Nykaa, and official travel partner Thomas Cook (India) Limited, has announced the launch of the “Korean Glow Getaway” campaign. This unique initiative blends the magic of Korean beauty and culture with the joy of travel, offering Indian consumers an exciting opportunity to experience Korea first-hand.
Building on the success of the Amorepacific Day initiative, the second edition of the AP Day Sale will be held from April 25 to April 27, 2025, across Nykaa’s online and offline platforms. During the sale, customers can enjoy exclusive discounts on top-selling Korean beauty brands and stand a chance to win a trip to Korea.
Five lucky winners will receive an unforgettable experience, including return flight tickets and a three-night, four-day stay in Korea. Sponsored by KTO and fulfilled by Thomas Cook India, the trip is designed to showcase the best of Korea’s beauty, culture, and tourism.
Adding further excitement, Thomas Cook India will offer an INR 10,000 travel voucher to every Nykaa customer purchasing Amorepacific products at participating stores during the sale period. The voucher is redeemable against Thomas Cook’s flight-inclusive South Korea holiday packages, offering customers the perfect incentive to plan their next vacation.
Speaking about the campaign, Myong Kil Yun, Regional Director, India and SAARC Countries, Korea Tourism Organization, said, “K-beauty is one of Korea’s most influential cultural exports, and we’re thrilled to collaborate with Amorepacific, Nykaa, and Thomas Cook India to bring this exciting campaign to life. The Korean Glow Getaway is a celebration of Korea’s vibrant beauty culture and an invitation for Indian consumers to discover the unique experiences our country has to offer. Through this initiative, we aim to deepen cultural ties and inspire more Indian travellers to explore Korea.”
Paul Lee, Country Head and Managing Director, Amorepacific India, commented, “With Amorepacific Day, we’re thrilled to offer not just exceptional beauty experiences to our customers in India, but also an extraordinary opportunity to discover the heart of K-beauty and Korean culture. This is our way of expressing gratitude to our loyal customers and inviting them to join our journey in the most memorable way.”
Rajeev Kale, President and Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, added, “Korea continues to be a top trending destination for India’s new age travellers, driven by the allure of K-beauty and K-culture. And so, we are delighted to partner with Korea Tourism Organization, Amorepacific, and Nykaa as the official travel partner for the Amorepacific Day Sale, which showcases beauty and inspires travel with an exciting contest and more! To benefit customers, Thomas Cook India is offering INR 10,000 travel vouchers to customers purchasing Amorepacific products during the sale period across participating Nykaa stores. The voucher is redeemable against any of our Thomas Cook South Korean flight-inclusive holidays. Additionally, five lucky winners will get a chance to experience a fully sponsored air inclusive 3 night – 4 day trip to South Korea, sponsored by Korea Tourism Organization and fulfilled by Thomas Cook India – to bring alive the magic of Korea’s K-beauty and K-culture.”
