The Korea Tourism Organization (KTO) has announced the launch of K-Incentive Scheme 3.0, an initiative aimed at boosting Indian tourist arrivals to Korea in 2025. As part of this program, KTO is inviting travel agents to submit proposals for customized Korea travel packages, offering performance-based rewards and direct visa support to designated agencies.
Purpose and Objectives
The K-Incentive Scheme 3.0 has been strategically designed to achieve three key objectives:
Boost Tourist Arrivals: Increase the number of Indian travelers visiting Seoul and other cities such as Busan, Gangwon-do, Jeollanam-do, and Jeollabuk-do.
Engage Travel Agents: Invite Indian travel agencies to submit proposals that drive engagement and participation.
Performance-Based Rewards: Recognise and reward top-performing travel agencies that successfully promote Korea tourism packages with visa support and year-end incentives.
Program Details
Customized Package Development
- Travel agencies must design tailor-made Korea travel packages that feature at least one local city, such as Busan, Gangwon-do, Jeollanam-do, or Jeollabuk-do.
Proposal Submission Process
- Interested travel agencies must submit a detailed proposal outlining:
- Their promotional strategy for Korea travel packages.
- A well-structured itinerary that highlights Korea’s diverse attractions.
- The agency’s visa screening process for travelers.
- Marketing efforts must include emailers, SNS (social media) posts, print, or digital advertisements featuring KTO and “Imagine Your Korea” logos.
Selection Process
- KTO will evaluate all submitted proposals and select designated travel agencies for 2025.
- Selected agencies will sign agreements with KTO to officially participate in the program.
Agency Benefits and Recognition
- Visa Support: Designated agencies can submit visa applications directly to the Korean Embassy/Consulate in New Delhi or Mumbai, depending on jurisdiction.
- Visa Stickers: Agencies will receive an initial allocation of 200 KTO visa support stickers to ensure a smooth visa process.
- Promotional Assistance: KTO will provide marketing and branding support for selected agencies.
- Rewards and Recognition: Top-performing agencies will be recognised and awarded at the end of the year.
Program Schedule
| Activity | Timeline |
|---|---|
| Proposal Submission | Until February 21, 2025 |
| Agent Selection & Agreement Signing | February 22 – March 1, 2025 |
| Campaign Period | March – September 2025 |
| Q1 – Q2 Report Submission | July 3, 2025 |
| Q3 – Q4 Report Submission | December 3, 2025 |
How to Apply
- Download the proposal form
- Submit the filled form via email to [email protected].
The K-Incentive Scheme 3.0 is expected to strengthen trade relationships between Korea and India, positioning Korea as a top travel destination for Indian tourists. Travel agencies are encouraged to participate and take advantage of the exclusive benefits provided by KTO.
 has announced the launch of the K-Incentive Scheme 3.0 as part of its ongoing efforts to enhance Indian tourist arrivals in Korea. The initiative aims to encourage travel agencies to promote customised Korea travel packages, with a focus on both Seoul and local destinations.){kind=link}