The Korea Tourism Organization (KTO) India hosted the Korea MICE Roadshow 2026 in Mumbai, bringing together prominent travel trade professionals, MICE planners and corporate stakeholders to showcase South Korea’s growing capabilities as a premier destination for Meetings, Incentives, Conferences and Exhibitions (MICE).
The roadshow highlighted Korea’s world-class convention infrastructure, advanced technology, seamless connectivity, rich cultural experiences and extensive government-backed support programmes designed to attract international business events. KTO also showcased the country’s expanding portfolio of convention venues, smart city initiatives and unique incentive travel experiences.
During the event, KTO presented its dedicated support framework for Indian MICE groups, including the Korea MICE Group Visa Program, which offers visa fee waivers, expedited processing and simplified documentation for eligible groups.
Attendees were also introduced to the KTO MICE Support Program 2026, which provides a range of incentives based on group size and event requirements. These include destination experience subsidies, official dinners, cultural performances, welcome receptions, souvenirs, charter bus arrangements, K-pop experience booths, K-food trucks, team-building activities and professionally produced highlight videos, enabling organisers to create memorable and value-added experiences for delegates.
Speaking at the event, Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization, said, “Korea is not just a destination for business events, it is a place where business, culture, innovation, and unforgettable experiences come together. We are proud to welcome the recent group from India and showcase the many possibilities Korea offers for the MICE industry. The strong response from our Indian partners reflects the growing confidence and potential of this market. We believe this is only the beginning, and we look forward to welcoming even larger groups, more impactful events, and deeper collaborations in the years ahead. Together, we will continue to create exceptional MICE experiences that strengthen the friendship and partnership between India and Korea.”
A special highlight of the roadshow was the felicitation of Indian actress and Korea Tourism Honorary Ambassador Priyanka Mohan, who was officially appointed by KTO on June 1, 2026, during a ceremony at HiKR Ground in Seoul.
As part of her ambassadorial engagement, Priyanka Mohan recently participated in a specially curated familiarisation trip covering Seoul and Gyeongju. The itinerary offered first-hand experiences of Korea’s diverse tourism offerings, including K-beauty, Korean cuisine, traditional markets, cultural heritage sites and contemporary lifestyle attractions.
Addressing the gathering, Priyanka Mohan said, “Korea holds a special place in my heart. My time there, both during my shoot and on this recent visit, has given me memories I will always cherish. The people, the culture, the food, and the warmth I experienced have stayed with me long after I left. I’ve also been fortunate to make some wonderful friends there, which has made my connection to Korea even more special. It’s a place that continues to inspire me, and I look forward to returning again and again. I am truly honoured to have been appointed as the Honorary Ambassador for Korea Tourism in India. It is a privilege and responsibility that I deeply value, and I look forward to doing my best to promote Korea’s rich culture, beautiful destinations, and unique experiences to Indian travellers. Thank you to the KTO team for hosting me this year and making this experience so memorable.”
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 India hosted the Korea MICE Roadshow 2026 in Mumbai, bringing together prominent travel trade professionals, MICE planners and corporate stakeholders to showcase South Korea's growing capabilities as a premier destination for Meetings, Incentives, Conferences and Exhibitions (MICE).){kind=link}