JourneyLabel has announced a partnership with the Philadelphia Convention and Visitors Bureau (PHLCVB) and The Countryside of Philadelphia to promote Philadelphia and its surrounding countryside experiences to Indian travellers.
Through the collaboration, JourneyLabel aims to position the destination as a combination of two distinct yet connected experiences: Philadelphia’s urban and cultural landscape alongside the quieter, nature-led offerings of the surrounding countryside.
Philadelphia is set to take centre stage as it approaches the historic milestone of 250 years of American Independence, welcoming travellers from across the world to experience the birthplace of a nation.
Philadelphia is preparing for the 250th anniversary of American Independence in 2026 and is also set to host matches during the FIFA World Cup 2026, alongside other major sporting and cultural events.
The campaign moves from iconic landmarks such as Independence Hall and the Liberty Bell to engaging, interactive spaces for curious explorers. As a city full of life, street celebrations, music, and parades reflect Philadelphia’s growing global appeal.
Just a short drive from the city, the Countryside of Philadelphia offers a striking contrast, inviting travellers to slow down and immerse themselves in nature, heritage, and quiet luxury.
The campaign encourages travellers to embrace the countryside’s rhythm, where moments of pause and reconnection come naturally. Defined by rolling landscapes, historic estates, charming towns, and lush gardens, the region is ideal for meaningful, unhurried travel experiences. From scenic valley views and nature trails to vineyard visits and farm-to-table dining, the countryside reveals a softer, more intimate side of the destination.
Svetlana Yazovskikh, Vice President of Global Tourism, PHLCVB said, “Philadelphia, the birthplace of the United States, is entering a defining moment on the global stage. As we prepare to celebrate America’s 250th anniversary alongside the 2026 World Cup, our collaboration with JourneyLabel, A Luxury Travel Company, enables us to connect meaningfully with Indian travellers. From Michelin-recognized dining and iconic, history-defining attractions to the enduring cultural legacy of Rocky, Philadelphia offers authentic, high-value experiences where visitors can cook, create, and step into the stories that shaped the nation. We look forward to inspiring more travellers from India to discover this vibrant city firsthand.”
Sunil Puri, Country Director, India said, “There has never been a better time for Indian travellers to discover Philadelphia than 2026. This is a landmark year, with multiple global events making it one of the most exciting destinations to visit. And just a short drive away, the Countryside of Philadelphia offers a complete contrast. Heritage estates, farm-to-table experiences, quiet vineyard trails, and an unhurried pace that balances the city’s energy perfectly. We are excited to partner with JourneyLabel to bring a full bouquet of holiday offerings in this region to Indian travellers looking for a unique travel experience.”
Sufail Husain, Co-Founder, JourneyLabel, said, “2026 marks 250 years of American Independence and with the FIFA World Cup drawing global attention, it’s a defining moment for Philadelphia. What stands out to us about Philadelphia is its contrast and depth. You move from the historic energy and global significance of the city to the calm, immersive experiences of its countryside, all within one journey. The United States has always been a key market for us, and this partnership allows us to bring Philadelphia to the Indian luxury traveller in a more layered way.”
