IndiGo and Bluebox Aviation Systems have announced a strategic partnership to introduce a next-generation digital inflight experience for IndiGo passengers. Powered by Blueview, Bluebox’s modular digital services platform, the system will be integrated as a line-fit solution on Airbus’ Open Software Platform (OSP) for IndiGo’s upcoming A321XLR fleet.
With this deployment, IndiGo becomes India’s first airline to integrate Blueview on Airbus OSP, ensuring access to its inflight entertainment and digital services from the aircraft’s very first flight—without the need for retrofitting.
Passengers travelling on IndiGo’s A321XLR aircraft will be able to enjoy a wide range of digital services directly on their personal electronic devices, including:
- A rich inflight entertainment (IFE) library of movies, TV shows, audio, and games
- An interactive moving map for real-time flight tracking
- A sleek, engaging graphical user interface (GUI) aligned with IndiGo’s brand identity
- Access to digital dining menus
“OSP allows airlines to harness powerful, integrated software environments as standard,” said Kevin Clark, CEO, Bluebox. “With Blueview, IndiGo will be able to offer passengers a seamless and engaging digital experience immediately with the powerful capability to evolve with passenger demands over the coming years.”
“We are delighted to offer engaging in-flight entertainment on our A321XLR fleet, in partnership with Bluebox, which our customers will be able to experience on their own personal electronic devices (PEDs)”, said Pieter Elbers, Chief Executive Officer, IndiGo. “By enabling access to a wide range of entertainment on their personal devices, including popular Indian and Hollywood films, TV shows, games, anime, and animated series, we are confident that this solution adds significant value to our customers’ onboard experience, making it more enjoyable.”
