IndiGo today celebrated its 18th anniversary with significant announcements aimed at enhancing customer experience and expanding its domestic and international reach. The airline flies to 88 destinations with over 400 domestic routes and serves 33 cities with more than 100 international routes.
Exiting COVID in 2022, IndiGo adopted the strategy “Towards new heights and across new frontiers,” taking concrete steps to become a global aviation player. This includes placing a record order of 500 aircraft, introducing XLRs in 2025, and ordering widebody A350-900 aircraft for delivery in 2027. These steps will help IndiGo double in scale by the end of the decade.
Pieter Elbers, Chief Executive Officer, IndiGo, commented on this milestone, stating, “On our 18th anniversary, it’s time to reflect on the incredible IndiGo journey of giving wings to the nation. I deeply thank the 600 million customers who have chosen to fly with IndiGo and my colleagues who work tirelessly to serve our customers. Together, we are building the IndiGo growth story, realising India by IndiGo.”
Elbers added, “As India’s leading carrier, we are constantly looking at ways of improving our service offering for our millions of customers. With India’s soaring economy and the evolving aspirations of Indian society, it’s time for us to redefine air travel once again and provide our evolving customers more benefits as they travel the world on us.”
IndiGo Stretch
To enhance customer experience, IndiGo has partnered with top companies to design premium seats with a spacious pitch of 38 inches and a width of 21.3 inches. These seats, called IndiGo Stretch, feature a six-way adjustable headrest with neck support, a 5-inch deep recline, an electronic device holder, a 60-watt USB-Type C power supply, and a three-pin universal power outlet. IndiGo Stretch customers will also enjoy complimentary benefits such as no convenience fee, specially curated vegetarian meal boxes, a wide choice of beverages, advance seat selection at no additional charge, priority check-in, and anytime boarding.
The IndiGo Stretch cabin will have 12 seats in a 2-2 configuration, offering space and comfort. The 6E cabin will maintain 208 seats, preserving the current seating layout, including XL seats in the middle of the aircraft. The new product will be available for sale starting August 6, 2024, on the Delhi-Mumbai sector, with flights beginning in mid-November at an introductory price of Rs 18018. The product will gradually scale up to operate on most Metro-to-Metro routes, covering all 12 routes by the end of 2025.
IndiGo BluChip Loyalty Program
IndiGo also introduced its much-anticipated loyalty program, IndiGo BluChip. This program aims to recognise and reward frequent flyers, offering the fastest way to earn free flights on the vast IndiGo network. Members can accumulate IndiGo BluChips on every flight based on their spend and enjoy enhanced travel experiences with exclusive benefits. The program ensures the highest rewards per spend on flights and offers hassle-free redemption on every IndiGo flight up to the last seat available, 365 days a year. Earned IndiGo BluChips never expire for active members, and members can earn more BluChips by booking directly on the IndiGo website and mobile app. Five nominees can benefit from the BluChips earned by a member and redeem them on IndiGo flights.
Neetan Chopra, Chief Digital and Information Officer, said, “IndiGo continues to evolve with the changing needs and wants of our customers. I am delighted with the launch of IndiGo BluChip, our hassle-free, innovative, and customer-centric loyalty program. I warmly welcome all our customers aboard our loyalty program, carefully designed to make your journeys with IndiGo even more rewarding.”
Early bird pre-registration for IndiGo BluChip opens on August 5, 2024, with exciting benefits ahead of the program going live in September 2024.
