India is home to some of the most majestic works of architecture (think Taj Mahal), and with charming, quaint hillsides and exotic beaches, it’s no wonder Indian travellers are rejoicing in hybrid work. Amadeus, the world’s leading travel technology company has released its latest Travel Trends, detailing four key trends that are shaping up travel.
Indian travellers are embracing the workcation, one of the key trends that offer city dwellers a chance for remote working whilst holidaying. The report identifies two key findings:
- This year Indian travellers are searching for their destination just one day before departure
- These travellers are searching for long-term stays with a duration of 14 to 30 days and sometimes more
Both of these in contrast to 2019, where travellers were searching much more in advance of their trip and were averaging a total of eight days total for their trip.
Mani Ganeshan, Head of R&D, Asia Pacific, Amadeus said, “In 2021, we can see that Delhi, Mumbai and Bengaluru are still the most searched destinations in India, the same as 2019. This suggests that Indian travellers are looking to explore closer to home, albeit cautiously as the pandemic is still widespread. However, in 2021, the travellers’ duration of stay is lengthening which tells us the desire to travel never falters and that travellers are creatively making the most out of their travel and taking advantage of the new hybrid working model we are seeing unfold.”
Amadeus also explores three other emerging Travel Trends around the world:
- Bubble Travel – With uncertainty ongoing, the growth of bubble travel has significant implications for health passports. A recent Amadeus study reveals that 93% of Indian travellers are willing to adopt digital health passports to help facilitate travel reopening, which is key in rebuilding traveller confidence. Across Asia, countries like Australia and New Zealand formed a bubble travel agreement with similar initiatives slated for Singapore and Hong Kong. With vaccination rollouts, these steps could potentially help provide a much-needed boost towards helping travel recover.
- Conscious Travel – When it comes to being more environmentally and socially conscious, Amadeus data shows that one-third of millennials would like to see more availability of sustainable travel options and ways to reduce their carbon emissions when traveling. It was a similar story across all ages and global markets, with one in four sharing this commitment to travel sustainably.
- Indulgent Travel – A renewed thirst for travel is seeing consumers book more indulgent trips. Within Asia, Hong Kong travellers are starting their searches two weeks earlier than they did in 2019 to make the absolute most of their journey while China has launched Viking Cruises, a luxury cruise ship from the port of Qianhai, Shenzhen.
These travel trends are supported by data analysis conducted from April 26th to May 11th, 2021 of searches for departures from June to August. Anonymized, aggregated data was examined from GDPR compliant Amadeus solutions.
This was supported by desk research and information from trusted industry partners.
Amadeus Air Search Travel Data is the most complete suite of air data in the travel industry and includes shopping transactions performed by +2,500 customers including the world’s top travel agencies. It consists of consolidated data generated by daily transactions.
Amadeus Demand360® is the only business intelligence solution that provides actual forward-looking occupancies for hotels and selected competitive sets. Occupancy information represents actual rooms sold, including market segment and channel statistics.