Illinois Office of Tourism opens New Delhi office, partners with Sartha Global Marketing

The Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism has opened a new office in New Delhi, India to attract more overseas visitors to Illinois.

The official travel authority for the state of Illinois in the USA has appointed Sartha Global Marketing LLP as its partner in India for marketing and promotional activities. Sartha will develop and implement comprehensive travel trade and public relations programs to inspire Indian travellers to explore the state and its unique experiences including luxury, culinary, architecture, outdoor experiences and cultural attractions.

Illinois is known for its incredible dining options, from Chicago’s top-ranked restaurants to hidden gems. The state’s array of galleries showcasing art, history, and science, vibrant festivals, and cultural events are renowned, including its world-class shopping options. Illinois is a haven for outdoor enthusiasts, with 64 state parks, a national forest, seven national scenic byways, the historic Route 66, and a wealth of activities along the way. A perfect destination for families, Illinois offers year-round attractions, from waterparks and zoos to amusement parks and museums. Illinois is also known for its pulsating sports scene, with numerous sporting events taking place around the year.

As the ideal destination for Indian travellers, Illinois offers a variety of experiences for groups, families and individual travellers. The state also provides a range of accommodation options, from luxurious stays to unique, secluded forest cabins for adventure and nature lovers. Moreover, Illinois is easily accessible, with its numerous airports, including the Chicago O’Hare International Airport, one of the busiest in the world, offering direct flight connectivity for visitors from India.

Daniel Thomas, Deputy Director of the Illinois Department of Commerce and Economic Opportunity, Office of Tourism, said, “India is now the largest overseas source market for Illinois, with a tremendous 55 per cent increase in visitors from 2019 to 2023. We are excited to partner with Sartha Global Marketing to welcome Indian travellers to experience Illinois’ world-class cities, natural landscapes, and cultural diversity. From vibrant Chicago to charming small towns along the Mississippi River and stunning state parks, we offer something for every traveller. Whether it’s culinary, arts, history, or nature, we invite you to discover the heart of the U.S.”

Sheema Vohra, Managing Director, Sartha Global Marketing LLP, added, “We are excited to commence work on promoting Illinois in India, a state that has something for every Indian traveller. With Chicago as an excellent gateway, Illinois offers dynamic cities, breathtaking outdoor adventures, diverse attractions, and a rich historical legacy. We are honored to be working with the Illinois Office of Tourism to promote this wonderful state, a must-visit destination.”