InterContinental Hotels Group PLC (IHG) has launched its new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG’s system.
Focused primarily on conversions in upscale to upper upscale, Noted Collection is designed to power the performance of high-quality, distinctive hotels and bring more outstanding choices and destinations to guests around the world. Many of the 2.3 million independent rooms globally across these segments could benefit from being a part of IHG’s powerful enterprise, which includes best-in-class revenue management, distribution and technology capabilities, and over 160 million IHG One Rewards members. IHG expects to reach more than 150 Noted Collection hotels around the world in the next decade.
Elie Maalouf, Chief Executive Officer, IHG Hotels and Resorts, said, “We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner. There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance.
Last year we acquired urban lifestyle brand Ruby for must-visit city break destinations, and Noted Collection’s arrival underlines our continued commitment to invest in a powerful premium portfolio that meets evolving guest and hotel owner needs. Noted Collection will allow guests around the world to enjoy even more choice and new experiences with the trust of True Hospitality that comes with every stay at an IHG hotel.”
Noted Collection becomes IHG’s 21st brand and the 11th new brand introduced in as many years. Within the premium segment, it will sit alongside Crowne Plaza, voco and Ruby Hotels, while complementing lifestyle brands such as Hotel Indigo and Vignette Collection. The global rollout will begin in the Europe, Middle East, Asia and Africa (EMEAA) region.
The brand is structured around three defining hallmarks. ‘Noteworthy Stays’ focuses on individually curated properties with distinctive stories and design identities. ‘The Edit’ delivers editorially inspired guest experiences, with food and beverage positioned as a cultural narrative. ‘Conversation Starters’ emphasises warm, intuitive service aligned with IHG’s True Hospitality ethos, fostering authentic guest connections.
For owners, Noted Collection offers the opportunity to retain each property’s individual character while benefiting from IHG’s global scale, enterprise systems and loyalty network, strengthening competitiveness in leading urban and resort destinations.
