The Greek Tourism Ministry has set an ambitious goal to attract new tourism markets and enhance existing ones to boost revenues in 2025.
During a media briefing on Wednesday, Greek Tourism Minister Olga Kefalogianni highlighted India as a top priority for market expansion.
“The No. 1 market that we aim to open in 2025 is India,” the tourism minister said, highlighting the importance of facilitating visa issuance to attract Indian tourists. To this end, the minister informed that a Greek delegation is planned for February to attend a tourism exhibition in New Delhi. Additionally, she informed that the Greek government is working to open consular services in Mumbai and Bangalore, complementing the embassy in Delhi.
India represents significant potential, as it is projected to become one of the world’s largest consumer markets by 2025.
According to Mabrian data, Indian arrivals in Greece grew by 18 percent in 2023, making India one of the fastest-growing outbound tourism sources globally.
According to Kefalogianni, the ministry aims to increase tourist arrivals from India by 15 percent in 2025 while extending the tourist season and reducing seasonality.
Moreover, the minister agreed that establishing direct flights between Greece and India is a crucial step to further this growth.
In addition to India, Greece plans to strengthen ties with markets such as South Korea, Japan, China, and Saudi Arabia.
Source: GTP Headlines
