With the tourism industry making a stark recovery post the pandemic, the German National Tourist Office, India has observed a y-o-y increase of 214 per cent in its business. In its annual conference, GNTO, India shared the travel trend analysis (globally and for the Indian market). The Press conference showcased India as an important market for inbound travel to Germany with genuine hospitality to inspire potential Indian visitors to Germany.
Germany is topping the charts amongst the best travel destinations in Europe for Indian travellers for its scope culture and attraction. As per the Nation Brands Index, Anholt Ipsos Nation Brands Index SM 2021, Germany ranks No. 1 on the Nation Brands Index for the fifth time in a row. From cultural centres to architecture, innovative Gastronomy to insider’s tips and new favourite places in such close proximity, Germany offers the best travel experience. Recognising an increased demand for experiences this season among visitors from the Indian market, the German National Tourist Board (GNTB) is debuting a brand-new campaign showcasing Nature and cultural tourism in all its facets that focuses on highlighting sustainable tourism attractions and open-air activities.
The campaign German.Local.Culture. and Embrace German Nature conveys precisely this peaceful coexistence of generations, traditions and different cultural influences. With the launch of the campaign, GNTB is reflecting authentic, local experiences in urban destinations with the integration of rural areas and their sustainable tourism offers and natural attractions. With countless travel events, the campaign also aims to promote Germany as a destination for culturally interested travelers, families and active vacationers in the Indian market. The campaigns for the India market are a part of the global campaign to promote Culturally Rich, Naturally Beautiful, Germany.
Specific to Indian travellers, Germany accounted for 9 per cent of European trips of Indians. 55 per cent of Indian tourists visit Germany for leisure while 38 per cent travel for business. Talking about Germany as a preferred travel destination for Indian travellers, Romit Theophilus, director German National Tourist Office, India (GNTO) said, “Eight hours gate-to-gate and with multiple daily flight routes from India to cities such as Frankfurt, Munich, Stuttgart, Germany has long been favoured by the Indian traveller. An increase in travellers is expected this festive period in light of the relaxation of COVID-19 requirements. All travellers can now visit regardless of vaccination status and without the need for a negative test.”
“Having nature and culture as two of the prominent drivers is exciting given the abundance of relevant offerings that we have to offer“, added Romit. “From meandering lakes and breath-taking mountains to traditional craftmanship and Bavarian fare – Germany is the ideal place for explorers searching for an easily accessible destination with plenty to see and do.”
Some of the incredible naturistic elements of Germany that await Indian visitors include the 66 Lakes Trail hike, which incorporates streams and rivers and runs past the Sanssouci Palace in the spa town of Potsdam, and the incredible landscapes that can be found at Hiddensee, a stunning car-free island with sandy beaches and salt marshes.
Visitors looking to soak up culture around the country can also revel in the campaign’s four touch points: Green, Craft, Flair, and Taste. Taste includes some of Leipzig’s most popular delicacies, Green features the jaw-dropping wildlife in Munsterland, Flair sees creativity such as the inspirational Tegel Art Park in Berlin, and Craft includes the well-known cuckoo clocks of the Black Forest.