The Georgian National Tourism Administration (GNTA) organised a two-city roadshow in Chennai and Bengaluru as part of its efforts to strengthen its presence in the Indian market, which continues to emerge as one of Georgia’s fastest-growing tourism source markets.
Held under the campaign ‘Yeh Dil Phir Jeene Laga’, the roadshows brought together travel agents, tour operators and tourism stakeholders for destination presentations, networking sessions and business meetings. The initiative aimed to promote Georgia’s tourism offerings, including its culture, gastronomy, adventure experiences, natural landscapes and year-round attractions.
The events brought together leading travel trade professionals for destination presentations, networking sessions, and one-on-one business meetings. The roadshows also served as a valuable platform for GNTA to engage directly with the travel trade, exchange market insights, and explore new opportunities to further drive tourism growth from India.
The events were graced by H.E. Vakhtang Jaoshvili, Ambassador Extraordinary and Plenipotentiary of Georgia to India, and Counsellor Ketevan Lagvilava, both of whom highlighted the strategic importance of the Indian market and the growing tourism ties between the two countries.
A delegation of Georgian tourism companies, including Travel Vibes Georgia, Georgian Travel Group, Travel Door, Arrival DMC, Vector Travel, Kazin DMC, Georgian BUS, Georgia by Car, Nomads of Georgia and Turalux Holiday Travel Company, held business meetings with Indian travel professionals to explore new partnerships and promote customised travel experiences.
Speaking on the occasion, Rozalia Jomidava, Chief Specialist, Brand Development Department, Ministry of Economy and Sustainable Development of Georgia, Georgian National Tourism Administration, said, “India remains one of Georgia’s most promising tourism markets. With a remarkable 40% growth in Indian visitor arrivals last year, we are witnessing increasing interest in Georgia among Indian travellers. We are encouraged by the response received in Chennai and Bengaluru and remain committed to strengthening our engagement with the travel trade while showcasing the experiences that make Georgia a year-round destination.”
Munnmunn Marwah, COO, MMGY Think Strawberries, added, “The enthusiasm witnessed across both cities reflects the growing demand for unique international destinations among Indian travellers. Through a strategic combination of trade engagement, marketing initiatives, training programmes, and partnerships, we have been actively building awareness and preference for Georgia in the market. With strong momentum already in place, we are confident that Georgia will continue its growth trajectory and welcome even more Indian travellers in the coming year.”
GNTA said the roadshows form part of its ongoing strategy to deepen trade engagement in India and inspire a new generation of Indian travellers seeking unforgettable journeys, meaningful cultural connections, and experiences that truly make them feel that ‘Yeh Dil Phir Jeene Laga’.
