Research and insights from evolved customers’ needs during the period of the pandemic and subsequent travel recovery have culminated in the launch of an enhanced travel rewards program for online travel agencies CheapOair and OneTravel, New York City-based Fareportal, the travel technology company behind the brands, announced today.
ClubMiles maintains the features and benefits available today with the successful CheapOair and One Travel Rewards programs already in place but adds some exciting and consumer-friendly new features. Among these is the introduction of Instant Redemption. ClubMiles members can view their points balance and redeem instantly, right from the purchase path. In addition, ClubMiles members can accrue and redeem their points on either CheapOair, or OneTravel, all within a single ClubMiles account.
Nipun Joshi, Senior Director of Product, Digital and Loyalty at Fareportal comments, “With the launch of the ClubMiles program, the same membership becomes more valuable to our customers. A single, consolidated program will enable us to be even more customer-centric, by continuing to create consistent, delightful travel and loyalty products across multiple ClubMiles member brands for customers to enjoy while maintaining their brand preference. ClubMiles will also provide our partners with the opportunity to better serve our common customers.”
Werner Georg Kunz-Cho, CEO of Fareportal, continues, “Fareportal is proud to operate our online travel brands, CheapOair and OneTravel. The launch of ClubMiles allows customers to effortlessly support rewards earning and redemption across brands, allowing them to focus on creating the best travel itinerary, regardless of platform.”
Rewards program membership within the travel industry continues to grow as consumers seek to maximize the value of their travel dollars. Activity is heightened as airline passenger travel in US airports as reported by the TSA is now hitting 88 per cent of pre-pandemic levels.
