FAITH policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI) has released an India tourism vision with a vision statement, goals and a tangible execution path to begin today for the country commemorating the 75th golden year of Indian independence.
FAITH’s vision statement for Indian tourism:
- Make Indian preferred and loved by global and domestic tourists
- Create economic and wealth creation opportunities for tourism, travel and hospitality entrepreneurs for India
- Position Tourism rightly as a social-economic job and infrastructure creator for India.
- Become a role model sector for sustainable and inclusive growth.
FAITH 2035 vision lays down the following key headline action goals in multiples of 75 referencing all indicators to our 75th golden year of independence.
- Target 75 million inbound tourists
- Aim for $ 75 bn *2 (ie $ 150 bn of foreign exchange earnings from inbound tourism
- Aim for 7.5 billion domestic tourism visits
- Target 75 mn * 2 ( i.e. 150 mn or 15 crores) direct and indirect employment from tourism in public and private sector in hotels, travels agencies & tour operations, tourism transportation, food services, destination management & services which are looking after tourists.
- Target $ 75 bn *3 ( $ 225 bn ) economic revenue from domestic tourism
- Target $ 75 bn capex direct and indirect annually
- Target $ 75 bn * 15 ( $ 1.1 tn + + economic impact direct and indirect )
- Enable 75 mn outbound travellers from India.
FAITH tourism vision 2035 proposes 4 strategic pillars to achieve the goals
- Shared national tourism approach
- Value accretive regulations
- Investment drivers
- Market excellence
Under each of these strategic pillars FAITH proposes the following actions plans:
Shared Tourism Vision
- Tourism to be a concurrent subject as a shared execution between centre and state
- Tourism Exports be treated at par with other exports & services and such transactions may be zero rated for GST without stopping the flow of input credits
- National Tourism Council of PM and CMs
- Registered Tourism service provides with single center state unique id for quality assurance
- All Tourism projects and plans based around Sustainable Design Principles
Value Accretive Regulation
- GST rates 10 per cent with full set-offs on hotels and restaurants and 1 per cent on travel intermediaries and .1 per cent on ticketing, all GST setoffs on fuel, liquor, construction, tourism transportation fees
- Travel credit for domestic travel and MICE
- Single window e – clearance for all projects
- National seamless Tourist transportation
- Single source verified credits based Hospitality and Tourism skilling
Investment Driver
- Set up 200 Centres of Excellence across States through Swadesh Darshan and Prasad schemes each with 0.1 mn Foreign Tourists and 20 mn Domestic Tourists leading to 20 mn Foreign and 4 bn DTVs
- Industrial rates in all States on Utilities
- Set up 5 Mega Tourism Zones each with almost 10 mn
- Foreign Tourists and 200 mn Domestic Tourism Visits (DTVs) leading to 50 mn Foreign tourists and 1 bn DTVs
- Target almost 1 mn new Hospitality rooms on identified land banks
- Tourism to be declared a critical socio commercial infrastructure
- Create Last Mile Connectivity to all destinations boosting their visitation attractiveness
Market Excellence
- Tourism segments of excellence creating 10 per cent MICE, 20 per cent Adventure, 30 per cent Heritage, 20 per cent Medical , 10 per cent Niche & 10 per cent Buddhist
- Global Tourism Brand Ambassadors in all markets
- INR 5000 crores annual average Tourism expenditure by Centre and equivalent by States
- Double share of Short Haul International Tourism
- Create a 12-month market of Indian Tourism through targeted market positioning of each season
