Emirates continues to soar to new heights, blending impeccable service with groundbreaking innovations. Speaking with TTJ, Mohammad Sarhan, Vice President, India and Nepal, Emirates Airlines, unveils the airline’s impressive achievements in 2024 and ambitious roadmap for 2025.
In 2024, Emirates made significant strides by expanding its fleet with the fuel-efficient Airbus A350 and introducing a new Premium Economy class across key routes, which received positive feedback. The airline expanded its global presence by launching multiple Travel Stores, integrating advanced digital technologies for a seamless retail experience. Additionally, new Emirates Lounges opened at key airports, including London Stansted and Jeddah, while existing lounges, such as Paris Charles De Gaulle, underwent renovations. As part of its US $4 billion retrofit programme, Emirates introduced Premium Economy cabins on more flights. The airline extended its partnership with the ICC for another eight years to further enhance brand visibility.
Connecting Continents
In 2024, Emirates also launched operations to Bogotá, Colombia, and Antananarivo, Madagascar. The Bogotá route caters to high demand on the Miami-Bogotá route, with Emirates being the only airline offering First Class services. The Madagascar flight is linked via Mahe, Seychelles, allowing leisure travellers to plan vacations to two popular destinations in one trip. They recently introduced their newest Emirates A350 aircraft on the Mumbai and Ahmedabad routes. Mohammad shares, “These choices align with increasing passenger demand, trade relationships, and emerging tourism markets. The focus remains on enhancing connectivity and ensuring a seamless travel experience for our customers. In the coming months we are set to launch new destinations, further strengthening our global network.”
Unmatched Luxury, Seamless Connectivity
Emirates continues to enhance its services to meet evolving passenger needs. The airline’s flexible booking options, such as the Flex Plus Fare, allow easy trip modifications, while their industry-leading hygiene protocols ensure high onboard cleanliness standards. The airline has elevated its in-flight experience with healthier, vegan meal options, advanced entertainment through a partnership with Spotify, and improved connectivity. The new Emirates A350 features 4K screens and faster Wi-Fi. Emirates is also committed to accessible travel, working toward becoming the world’s first Autism Certified Airline™, offering tailored experiences for passengers with autism and sensory sensitivities, ensuring a seamless journey for them.
Emirates differentiates itself through superior service, innovation, and an unmatched global network. In 2024, the airline once again won the ‘Best Airline in the World’ award at the prestigious ULTRAs. “Our commitment to stay at the forefront of customer experience, complemented by cutting-edge onboard amenities and premium lounges, ensures an unparalleled journey. We continue investing in fleet modernisation, digital transformation, and sustainability initiatives to maintain a competitive edge. Our customer loyalty programme, Emirates Skywards, remains a key retention driver, offering exclusive benefits that add significant value for frequent travellers,” says Mohammad.
Strengthening India Connectivity with A350
India remains a cornerstone of Emirates’ global network, with substantial passenger traffic and trade links driving growth. They recently commenced their A350 operations in Mumbai and Ahmedabad on Republic Day. Mohammad comments, “Both cities are among the few initial destinations the aircraft is being rolled out to, signifying how important India is to us. We hope to cater to the high-demand routes and explore additional destinations. We anticipate continued growth, fuelled by a rising middle class, strong business ties, and increased outbound leisure travel.”
Leading the Way in Sustainable Aviation Practices
Emirates is prioritising sustainability with several initiatives to reduce its environmental impact. These include investments in fuel-efficient aircraft, optimised flight routes, and single-engine taxiing to lower emissions. The airline is expanding the use of sustainable aviation fuel (SAF) at major airports like London Heathrow, Amsterdam Schiphol, and Singapore Changi.
Mohamad mentioned, “We have also become the first international carrier to join aireg, supporting local SAF production in Germany. Additionally, Emirates fully acquired Bustanica, the world’s largest indoor vertical farm, capable of growing over 1 million kg of leafy greens annually while using 95 per cent less water.” The Emirates Group’s ongoing environmental initiatives focus on reducing emissions, consuming responsibly, and preserving wildlife and habitats.
Strategic Focus for 2025
Looking ahead to 2025, Emirates is focused on navigating challenges and seizing opportunities in an evolving travel landscape. Despite challenges like reducing carbon emissions, unstable supply chains, geopolitical uncertainties, and evolving regulations, the airline is prepared to address them with agility and strategic foresight. “Our 2025 strategy centres around four key priorities: fleet expansion, digital transformation, customer experience enhancement, and sustainability,” says Mohammad. As part of their ‘Fly Better’ commitment, they look forward to another year of enhancing their products, services, and route network to connect Dubai to the world seamlessly.
