ELIVAAS has expanded its presence in Rajasthan with the launch of ELIVAAS Tuscun Villa in Pushkar, marking the brand’s first property in the spiritual town. With this addition, the company’s portfolio in the state has grown to more than 60 properties across Udaipur, Jaipur, Ranthambore, Pushkar, Alwar, and Neemrana, operating under its brands ELIVAAS, ELIVAAS Privé, and Alaya Stays.
The new launch reflects ELIVAAS’s strategy of measured expansion in experience-led leisure destinations, focusing on markets with sustained demand for private villas, curated group stays, and destination celebrations. Over the past few years, the company has steadily strengthened its footprint across Rajasthan, building a strong presence in key micro-markets while maintaining operational consistency.
Each property within the portfolio follows a standardised service framework, covering housekeeping benchmarks, guest response systems, safety protocols, and regular quality audits. At the same time, the brand emphasises personalised experiences tailored to guest preferences and occasion-specific requirements.
Commenting on the development, Ritwik Khare, Founder and CEO of ELIVAAS Living, said, “Rajasthan today represents one of our most strategically important regions, with 60+ operational properties across key leisure destinations. Our entry into Pushkar is backed by destination-level demand data rather than sentiment. The town has seen a steady rise in premium leisure travel over the past few years, particularly from Delhi NCR and Jaipur, with a clear shift towards private, high-quality villa stays. As we expand, our standardised operating playbook ensures service consistency across locations, while each villa continues to offer a curated and personalised experience. Beyond accommodation, we deliver end-to-end holiday experiences, from curated activities and local immersion to personalised service, ensuring every stay is seamless and memorable. Our focus remains on building depth within high-intent leisure markets rather than expanding indiscriminately across geographies.”
The newly launched ELIVAAS Tuscun Villa is a five-bedroom pet-friendly retreat featuring a private pool and landscaped lawn, designed to complement Pushkar’s heritage surroundings while offering modern comfort. Located within accessible distance of the town’s temples and lakes, the villa caters to travellers looking for intimate getaways and group stays.
