East West Marketing, a prominent integrated tourism marketing agency specializing in China and India outbound travel markets, has acquired Zing Reps, a prominent India tourism marketing agency founded by industry expert Seldon Tenzing. This strategic acquisition aims to enhance East West’s footprint in the India tourism sector and expand its service offerings to clients seeking to engage with the rapidly growing Indian travel market. India’s economy is widely projected to grow by around 6.3 per cent in 2024, making it one of the fastest-growing large economies globally.
The acquisition of Zing Reps reinforces East West’s commitment to innovation and strategic growth in the tourism industry. It will enable enhanced services and insights for clients targeting India’s rapidly expanding outbound travel market, projected to reach 29 million international travellers by 2025.
“We are delighted to welcome Zing Reps into the East West Marketing family,” said Alina Xiang, President and CEO of East West Marketing “Seldon’s market expertise and entrepreneurial spirit will be invaluable as we continue to develop culturally relevant and authentic solutions for our clients in the India market. I’m confident we can leverage India’s economic dynamism and this new generation of globetrotters with Seldon’s strategic vision.”
Seldon Tenzing will assume the role of CEO for East West Marketing’s India office, bringing over 15 years of expertise in destination marketing and a proven track record of delivering high-impact campaigns tailored to the Indian travel trade. Her extensive experience in destination marketing, particularly in promoting U.S. tourism to Indian travelers, aligns seamlessly with East West’s mission to connect the world to Asia through innovative tourism marketing solutions.
“Joining forces with East West Marketing presents an exciting opportunity to combine our strengths and influence to deliver even greater value to our clients,” said Tenzing. “I look forward to contributing to the agency’s continued success and expanding our reach within the India tourism sector. Due to the stronger rupee and an increase in spending on experiences over goods, there is significant market potential.”
