The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced the launch of a new luxury hospitality project in partnership with Marriott International under the W Hotels brand. Scheduled to open in the second half of 2027, the 200-room hotel will be developed near Indira Gandhi International Airport, close to Delhi Aerocity, with an estimated investment of ₹400 crore.
The project marks the debut of W Hotels in Delhi NCR and the brand’s second property in India after Goa. Designed as a contemporary, lifestyle-led luxury destination, the hotel will combine bold design, immersive experiences and dynamic social spaces, catering to a new generation of leisure and business travellers.
Announcing the development, Rajiv Kumar, Vice Chairman, DS Group, said, “The Indian hospitality sector is currently witnessing an unprecedented growth trajectory, fuelled by a robust surge in domestic travel and a significant demand-supply mismatch in the premium segment. With approximately 0.27 hotel keys per 1,000 people compared to the global average of 2.2, India’s hotel penetration rate is roughly one-tenth of the global standard. As marquee global players are rapidly expanding their footprints across the Indian landscape, New Delhi remains the indispensable gateway to the high value diplomatic and corporate echelons that ultimately establish a brand’s equity and authority in the subcontinent. The launch of Marriott International’s W Hotels brand reinforces our continued commitment to the hospitality business and marks a significant milestone in DS Group’s growth strategy, aligned with our long-term vision of providing unparalleled experiences to our guests.”
Nathan Andrews, Business Head, Hospitality, DS Group, said, “This project is a significant step for the DS Group as we expand our hospitality footprint with a target of 10–12 hotels by FY29. By bringing the iconic W Hotels brand to Delhi NCR, we are setting a new benchmark for design-led luxury, project in one of India’s most competitive markets. The Aerocity area continues to demonstrate exceptional demand and RevPAR growth, making it the ideal location for a globally recognized brand that combines unmatched connectivity with long-term value for Delhi NCR. This partnership underscores our commitment to shaping the future of Indian hospitality by delivering curated, high-impact experiences for the modern global traveller.”
Commenting on the partnership, Kiran Andicot, Senior Vice President, South Asia, Marriott International, said, “As Marriott International continues to expand our hospitality options in India to meet the evolving needs of both guests and owners, the signing of our first W Hotels in Delhi NCR is set to introduce a bold new expression of luxury to this dynamic, high-energy market. We are delighted to collaborate with the Dharampal Satyapal Group, whose legacy of excellence and forward-looking approach to premium, experience-led hospitality aligns seamlessly with Marriott International’s commitment to delivering differentiated, high-quality hospitality experiences, grounded in strong partnerships and a shared vision for long-term value creation.”
Rooted in the W Hotels philosophy of celebrating individuality, igniting curiosity, and expanding perspectives, the hotel is poised to disrupt traditional hospitality. Blending avant-garde, design-led environments with high-energy social hubs like the W Lounge, will transform the hotel from a mere place of stay into a vibrant, music-infused lifestyle destination. This ethos of innovation and immersive guest engagement aligns seamlessly with the DS Group’s legacy of excellence and its strategic focus on delivering premium, market-leading experiences.
DS Group has outlined an ambitious hospitality growth strategy, committing ₹1,000 crore towards expansion over the next few years and planning to double its room inventory by 2029. The company’s existing hospitality portfolio includes Namah Nainital, Namah Jim Corbett, Radisson Blu Guwahati, InterContinental Jaipur, Renaissance Bengaluru, and Holiday Inn Express Kolkata.
, a leading FMCG conglomerate and multi-business corporation, has announced the launch of a new luxury hospitality project in partnership with Marriott International under the W Hotels brand. Scheduled to open in the second half of 2027, the 200-room hotel will be developed near Indira Gandhi International Airport, close to Delhi Aerocity, with an estimated investment of ₹400 crore.){kind=link}