Dream Cruises has launched Forever Broadway, a new musical dance spectacular aboard Genting Dream, marking a key highlight of the brand’s 10th anniversary celebrations.
Developed in collaboration with Broadway Asia International, the production brings some of Broadway’s most celebrated musical theatre classics to sea through a specially curated show designed for Asian audiences. The performance features iconic songs from productions such as New York, New York, Grease, Mamma Mia! and West Side Story, reimagined through large-scale choreography, cinematic staging, special effects and orchestral arrangements created specifically for Genting Dream.
The production was conceived by StarDream Cruises through its Dream Cruises brand under the leadership of Colin Kerr, Senior Vice President, and Sviatlana Burkun, Vice President, who partnered with Broadway Asia International to create a unique entertainment experience that combines Broadway artistry with the cruise line’s production expertise.
An international creative team led by award-winning Broadway producers Simone Genatt and Marc Routh, together with Director and Choreographer James Gray and Associate Director/Choreographer Naomi Kakuk, has brought the production to life. The cast includes performers from New York and London alongside selected resident entertainers from the Dream Cruises and StarCruises fleet.
As part of the experience, Dream Cruises has also partnered with Design Orchard Singapore and fashion brands Bohème by Véro, Frey and Raja Rani to incorporate locally designed fashion and accessories into the production. The collaboration culminates in a fashion runway finale, with selected merchandise available onboard Genting Dream.
Commenting on the launch, Michael Goh, President of StarDream Cruises, said, “Live entertainment continues to evolve, and today’s guests are looking for experiences that feel familiar yet reimagined in exciting new ways. Through our collaboration with Broadway Asia International, we are bringing iconic musical theatre hits to sea, combining Broadway talent with our resident performers and StarDream Cruises’ creative production capabilities to deliver a truly exclusive experience for our guests.”
Simone Genatt, Creative Producer and Founder of Broadway Asia International, said, “Forever Broadway is an exclusive, high-end musical song-and-dance spectacular, combining the best of Broadway with the first-class entertainment experience aboard Genting Dream in celebration of Dream Cruises’ 10th anniversary. I am certain this phenomenal, high-energy Broadway musical revue will touch the hearts of Asian audiences and leave them singing and dancing throughout this exclusive performance. From the dreams of Broadway to the world of Dream Cruises, this spectacular production features a specially curated collection of internationally renowned hits, bringing the magic and power of Broadway to life at sea.”
Prior to its official debut, Dream Cruises hosted an exclusive preview onboard Genting Dream in Singapore for media and travel trade partners. As part of its community outreach initiative, underserved families from the Singapore Red Cross and volunteers were also invited to experience the production.
Now showing aboard Genting Dream, Forever Broadway forms part of Dream Cruises’ enhanced entertainment programme, offering guests a Broadway-inspired theatrical experience at sea.
