Discover the World, a sales, marketing, and distribution company, has announced a new partnership in India with VIVA Cruises, one of Europe’s fastest-growing international river cruise operators.
Under the partnership, Discover the World will represent VIVA Cruises commercially in India, leading trade engagement, sales development, market education, and brand positioning across key cities. The collaboration is aimed at building awareness and driving demand for VIVA Cruises among Indian travellers and the travel trade.
Leveraging its established presence in India and strong relationships with travel agents and tour operators, Discover the World is well-positioned to introduce and expand VIVA Cruises’ footprint in the market.
To mark the partnership, the company hosted an exclusive media interaction in Mumbai on April 1, 2026, offering insights into VIVA Cruises’ distinctive offerings for the Indian market. The session showcased its European river cruise experiences, along with the premium VIVA Boutique concept, designed around intimate, high-end journeys.
VIVA Cruises is known for its contemporary river cruise experience, offering year-round sailings across the Rhine, Danube, Main, Douro, Moselle, and beyond. The brand appeals to discerning travellers seeking a premium product, high-quality dining, and culturally rich experiences, all delivered through a modern and sustainably focused fleet. With the new product line VIVA Boutique, the company further elevates its offering through a more intimate, design-led concept tailored to guests seeking a highly personalised and stylish cruising experience. Operating on the Seine and the Venetian Lagoon and Po River, 50 per cent of the cabin categories on board are suites.
Andrea Kruse, CEO and Co-Founder of VIVA Cruises, said, “India represents a strategically important and high-potential market for river cruising. Partnering with Discover the World gives us immediate access to an experienced team that understands the nuances of the Indian travel trade and knows how to successfully position premium travel products in this market.”
Rony Broun, Vice President Sales Asia, said, “This partnership is built on a shared commitment to delivering exceptional travel experiences and unlocking new opportunities in the Indian market.”
“By leveraging Discover the World’s established distribution network and deep market expertise, we are well positioned to accelerate brand awareness, drive sales, and unlock long-term growth opportunities in India,” added Patrick Ell, Vice President Commercial & Marketing.
Dipti Adhia, Country Director, Discover the World, India, said, “We are delighted to welcome VIVA Cruises to our portfolio and are excited about the opportunity to grow their presence in the Indian market. With Discover the World’s strong and established network within the travel fraternity across all segments in India, we are well-positioned to build awareness and drive demand for VIVA Cruises and VIVA Boutique. We look forward to implementing a dynamic sales and marketing strategy that firmly places VIVA Cruises on the radar of Indian travellers, while working closely with the trade to make river cruising an increasingly popular and mainstream holiday choice.”
