As part of a strategic move, Clarks Safari Group has diversified into opening properties in religious locations, spread across India. They have launched a new brand Clarks Resort and opened their first resort Clarks Resort Pushkar. The vastly spread property is targeting luxury travellers as the primary market. Also, keeping one eye on the MICE and wedding sector, they have opened an exclusive conference and banquet hall, equipped with all the latest gadgets.
To reach out to a larger audience, the resort aims to provide several facilities to the guests within the resort. For nature lovers, the property has dedicated bird-watching machans. Also, guided tours are available for bird watching, where the guide will conduct nature walks while imparting knowledge about the local bird species, and the migratory birds. There are dedicated fruit orchards and organic gardens, the guests can pluck the vegetable of their choice for dinner or lunch.
Apart from regular rooms, the resort offers private pool villas to provide privacy to the guests. The villa rooms are built keeping the comfort of the families in mind and can be booked by large groups or individual family. There is a dedicated kids zone, and a number of sports activities are present on the resort to keep the kids engaged during the holiday. Also, there are professionals to engage with children when the family wants to have private time. The property has 154 rooms divided into different categories.
To cater to the large gatherings, the property boasts a banquet hall spread across 10000 sqft. It is equipped for weddings, functions or conducting large conferences.
Prakash Bedi, President, of Clarks Resort shares, “As a group we always believe in innovation and diversification. The Clarks is on an aggressive expansion and widening the group portfolio This is our first venture in Pushkar, and with time, we are planning to open properties in different states of India. This new resort targeting 60 per cent occupancy in the coming financial year. We believe experience plays an important role in the hospitality industry, and we are designing personalized itineraries for our guests. We plan to showcase our newly signed property as a major hub for mice and weddings.”
