Chatrium Hospitality, a luxury brand of hotels and residences in Thailand has appointed Nijhawan Group, a seasoned tourism and hospitality representation company, as its India Sales, Marketing and PR representative. Nijhawan Group would expand the group’s reach to the discerning luxury Indian traveller and strengthen initiatives with key trade and media partners. It will be responsible for developing core tactical strategies and increasing brand reach and awareness in Tier I and II cities of India.
Rene Balmer, Group General Manager of Chatrium Hospitality said, “India is a crucial market for Thailand and our properties are very well positioned to cater to the demands of the luxury Indian travellers. We are excited at the opportunity of having our presence in India to showcase unique luxury offerings to our target audience.”
He further added that, “We are pleased to partner with a highly reputed organisation like Nijhawan Group that has one of the strongest Sales, Marketing and PR networks across India. Owing to their reputation and past track record, we are confident that their support will help us increase our reach and visibility in this market.”
Priyanka Nijhawan, Director- Representations, Nijhawan Group said, “We are delighted to represent Chatrium Hospitality and drive Indian footfall to their well-appointed properties. Our strategy would be to strengthen sales, marketing and PR channels and tap the growing outbound traffic from FIT, GIT, MICE and wedding segments. With our excellent track record and experience in handling luxury hospitality clients, this partnership further establishes our strength and proficiency in the travel domain.”