Brand USA, the official destination marketing organization for the United States, has announced a strategic partnership with America250 to promote the country’s 250th anniversary to international audiences in 2026. As an official Supporting Partner, Brand USA will leverage its global marketing expertise to amplify the reach of America250 programming and encourage travellers from around the world to engage with the nation’s rich history, heritage, and diverse culture.
“Brand USA is proud to partner with America250 to showcase the significance of this historic celebration to the world. With our expertise in international marketing and storytelling, Brand USA is uniquely positioned to highlight the spirit and significance of America250 globally. Through this partnership, we’ll inspire travelers to connect with the places, people, and moments that define our nation, and invite them to be part of this historic milestone,” said Fred Dixon, president and CEO of Brand USA.
“As we look ahead to America’s 250th anniversary, we’re thrilled to partner with Brand USA to invite the world to experience this momentous milestone. This collaboration reflects our shared commitment to honoring our past, celebrating our present, and inspiring a future grounded in the American Spirit. Together, we’re bringing America’s story to life for global audiences in unforgettable ways,” said Ari Abergel, Executive Director of America250.
The announcement follows the recent launch of Brand USA’s new global tourism campaign, America the Beautiful, which invites the world to discover the breathtaking landscapes and authentic experiences found across the country. As part of this effort, Brand USA will spotlight the anniversary celebration through curated travel itineraries and compelling storytelling that connect visitors to the people and places that embody the American spirit.
