Brand USA and Visit California have partnered with the second edition of BUDX NBA House in India, reinforcing their focus on engaging with Indian travellers through the intersection of sports, entertainment and culture.
Organised by the National Basketball Association (NBA) and Budweiser India, BUDX NBA House 2026 will take place on May 9 and 10 at Bharat Mandapam in New Delhi alongside the 2026 NBA Playoffs.
Following its debut in Mumbai last year, the event returns with an expanded line-up of fan experiences for audiences aged 16 and above. Highlights include a celebrity 3-on-3 basketball game on May 9 featuring Rannvijay Singha and Shanaya Kapoor, coached by NBA legends Isiah Thomas and DeMarcus Cousins.
The event will also feature live music performances by NAV, Oppidan and Reble, alongside basketball-themed entertainment and pop culture experiences.
BUDX NBA House 2026 will include basketball activities, meet-and-greet sessions with Cousins and Thomas, photo opportunities with the Larry O’Brien Championship Trophy, and performances by Sacramento Kings mascot Slamson, the Kings Dancers and the Kings dunk team. The Sacramento Kings had previously participated in the first NBA games held in India in 2019 and are returning to BUDX NBA House for the second consecutive year.
Additional experiences will include BUDX Masterclasses featuring workshops and panel discussions for emerging artists and DJs, along with streetwear showcases and curated food and beverage offerings.
Leah Chandler, Chief Marketing Officer, Brand USA, said, “India is one of our most important and fastest-growing source markets, and there is no better stage to showcase the breadth of American culture than alongside the NBA. Basketball was born in the United States, and today it is a global language – one that connects fans across borders through shared passion and energy. BUDX NBA House brings together the best of American sports, music, and entertainment, and gives Indian travelers a taste of what awaits them when they visit the USA. We are proud to return for a second year and deepen this powerful partnership.”
Caroline Beteta, President and CEO, Visit California, said, “California is home to more NBA teams than any other state, along with a collection of iconic arenas that make it the Ultimate Playground for sports enthusiasts. We’re excited to be back in India to share the vibrant energy and deep-rooted basketball culture that make California so unique”.
The first edition of BUDX NBA House in Mumbai attracted more than 6,000 fans over two days.
The NBA has also hosted similar NBA House events in countries including Brazil, Canada, China, France, Germany, Mexico, the United Kingdom and the United States, while new editions are also scheduled this year in Japan and Australia.
