Bouygues Telecom has taken a step forward with the launch of My European eSim, a new digital offering, after the launch of a pre-paid solution targeted at international tourists in 2019. The telephone operator is supported in this endeavour by Atout France, the France Tourism Development Agency, and its worldwide network of 30 offices, which will help showcase the development of its solution.
With My European eSim, a pre-paid offer with an e-SIM, Bouygues Telecom ensures that visitors stay connected constantly while on holiday in France and the rest of Europe. Thanks to a dematerialised SIM card, users will no longer need to keep several phone devices to keep in touch with their network of contacts back home while travelling abroad.
The eSIM, which can be accessed via a QR code, allows for simple and immediate use of My European eSim. The offer, which includes a 20GB data package to be used in France and Europe, unlimited calls and SMS, €25 credit for international calls, is designed specifically for visitors travelling in France and Europe who want to stay connected.
My European eSim can be purchased online on Bouygues Telecom’s website or through the local travel trade, such as tour operators, retail agencies and OTAs who have joined Bouygues Telecom affiliation programme.
From the Indian perspective
India is a resilient market that shares a strong and stable relationship with France. A deal-friendly market, the product offering provided by the My European eSim will be a perfect match with not only the needs and requirements of the Indian traveller planning a French holiday but also with MICE, corporate movements or even students pursuing their higher studies in France.
Exciting deals and useful information for an enriching consumer experience!
In order to improve the travel experience, My European eSim offers an enhanced experience. The mobile app includes a travel guide – created together with Atout France – offering practical information and deals with a selection of French suppliers, including Galeries Lafayette Paris Haussmann Department Store, the Paris Tourist Office, the Bateaux Parisiens Seine cruises or Le Petit Futé travel guide, enabling tourists to easily book travel experiences in just a few clicks.
An international growth opportunity in partnership with Atout France
By accompanying Bouygues Telecom, Atout France reaffirms its commitment to encouraging innovation and focusing on quality to enhance the overall customer experience, thanks to a solution designed for international visitors. Atout France’s in-depth expertise of international markets and travel distribution players will enable all-round visibility of this offering.
As the first step in this direction, My European Sim was made available by Bouygues Telecom to the several hundred international tour operators who attended two trade shows organised by Atout France in March:
- Destination Montagnes-Grand Ski, the leading BtoB trade showcasing winter tourism (Chambéry)
- Rendez-vous en France, the international trade fair for French tourism (Nantes)
