In a strategic move to capitalise on the expansive Indian market, Bintan Resorts has partnered with VFS Global to promote itself as a premier travel destination. This partnership was solidified with the signing of an agreement on August 29, 2024, at Bintan Island. Key figures at the signing included Abdul Wahab, Chief Operating Officer, Bintan Resorts, and G.B. Srithar, Head of Tourism, VFS Global. Following this collaboration, TTJ discussed the exciting developments and offerings of Bintan Resorts and the island’s appeal with both of them.
– Sonika Bohra
Bintan Island, part of Indonesia’s Riau Archipelago, is situated South-East of Singapore, across the Straits of Singapore. One of the island’s key advantages is its accessibility for travellers from India. With flights ranging from 3.5 to 5.5 hours from most major Indian cities to Singapore, Bintan is within easy reach. After arriving in Singapore, it’s just a 60-minute ferry ride to the serene and beautiful Bintan Island. This seamless connection allows travellers to experience the best of both worlds, Singapore’s vibrant cityscape and Bintan’s natural beauty, within a short journey.
Bintan Island is renowned for its pristine beaches, rich culture, and delicious cuisine. Travellers can enjoy a variety of activities, from relaxing on stunning Lagoi Bay Beach to snorkelling and diving in crystal-clear waters. Pantai Tanjung Berakit offers peace away from the crowds for quieter escapes, while Trikora Beach boasts white sands perfect for sunbathing. The island features ancient temples reflecting its cultural heritage and several nature reserves for hiking and wildlife observation. Adventure-seekers can explore dense forests on jungle treks or take mangrove tours to spot local fauna.
A Premier Gated Beach Destination
Bintan Resorts is an award-winning beach destination boasting 23 independent resorts, four internationally renowned golf courses, and a growing portfolio of recreational activities. “Bintan Resorts is a well-maintained, gated community offering a diverse range of accommodations, from private villas to serviced apartments, all within a safe and secure environment,” says Abdul Wahab, COO of Bintan Resorts. The community’s resorts cater to diverse guest preferences, making it a versatile destination for everyone from families to honeymooners.
Ambitious Expansion Plans
Driven by the Indonesian government’s focus on enhancing tourism, Bintan Resorts has experienced significant expansion. “Over the past five years, the number of hotel rooms has nearly tripled from 1,000 to 2,800, with three hotels operational in Lagoi Bay—The Sanchaya, Grand Lagoi Hotel, and Pantai Indah Lagoi Bintan,” shares Wahab. He further elaborates that additional projects are already underway, including the opening of three new hotels- Hotel Indigo Bintan Island, Holiday Inn Resort Bintan Island, and Four Points by Sheraton in Lagoi Bay—by the end of this year, with plans for another 10 hotels over the next five years.
Adding to the allure, a convention centre capable of hosting 5,000 people is also in development, further cementing Bintan’s status as not just a leisure hotspot, but a business and events destination as well. The expansion is poised to position Bintan as a competitive force on the global tourism stage.
Abdul Wahab envisions Bintan as a premier international resort destination in the next five years. He says, “Our plan includes increasing hotel capacity from 2,800 to 6,000 rooms, with three new hotels opening this year. One of the most significant developments is the construction of a new airport, expected to be completed by 2026 or 2027. This airport will greatly enhance air connectivity to Bintan, complementing the existing ferry services, which currently operate 12 times daily. “We are upgrading our ferry terminal and establishing partnerships with major airlines, ensuring that Bintan becomes a thriving hub for both tourism and business.”
A Sustainable Oasis for Connection and Culture
While Bintan continues its expansion, sustainability remains at the forefront of its strategy. Wahab emphasises, “Bintan Resorts spans 20,000 hectares, but only 45 per cent of that land will be developed, leaving 55 per cent preserved for nature. Our installation of solar panels and introduction of electric vehicles are part of our broader efforts to reduce reliance on fuel-based energy and maintain Bintan’s natural beauty. We are also launching conservation initiatives to protect our mangroves and marine life, such as sea turtles.”
Srithar echoes this sentiment, noting that Bintan’s blend of modern amenities and untouched nature makes it a unique getaway. “Bintan is not just a destination; it’s an experience. Imagine a group of friends reconnecting in a serene environment, away from distractions. Whether it’s a family getaway or a group celebration, Bintan provides the perfect backdrop for creating unforgettable memories.”
Srithar adds, “For those seeking a more immersive cultural experience, a short journey to Tanjung Pinang offers a chance to engage with local life, taste authentic Indonesian cuisine, and explore the historical origins of Bahasa Indonesia. This offers a rich cultural experience that adds depth to any trip, allowing visitors to connect with the local community.”
VFS Global: Facilitating Indian Tourism to Bintan
The partnership with VFS Global is a strategic move to increase Bintan’s visibility, particularly in the Indian market. Srithar highlights the ease with which Indian travellers can reach Bintan from Singapore, “The ferry terminal is just 20 minutes from Changi Airport, ensuring a smooth transition from flight to the ferry. Once on board, travellers can enjoy a comfortable ride to Bintan, where they are greeted by lush greenery, minimal traffic, and world-class infrastructure.”
Bintan is far from an underdeveloped island. “It is a well-established resort destination that seamlessly blends modern amenities with stunning natural beauty, making it a popular choice for visitors,” adds Srithar.
While Bintan offers an ideal setting for Indian travellers, Wahab expressed concern about the challenge of effectively marketing the island. He recognises the need for a strategic approach to highlight Bintan’s unique offerings. However, he is confident that collaborating with VFS Global will significantly boost Bintan’s visibility.
With VFS Global’s extensive expertise across 151 countries, this collaboration aims to position Bintan as an attractive global destination. Currently, Bintan Resorts identifies Singapore as its primary market due to proximity and ongoing marketing efforts, but the focus is also on expanding into key markets, specifically China and India. While the immediate focus is promoting Bintan in India, this partnership will leverage VFS Global’s network and connections to reach potential travellers from various regions.
Bintan’s India Focus
“We are excited to deepen this partnership to introduce the beauty and charm of the Island to the Indian market. We eagerly look forward to welcoming more visitors from India and offering them exceptional experiences,” says Wahab.
While leveraging VFS Global’s extensive network across India, a targeted marketing campaign in major Indian cities aims to position Bintan as a prime travel destination alongside Singapore. The dual-destination approach capitalises on the appeal of two exceptional travel experiences. Srithar noted that the Indian market presents a promising opportunity for Bintan’s tourism sector, as India is one of Singapore’s largest markets, with 1.08 million Indian visitors in 2023. Bintan plans to entice and welcome a significant share of these travellers from Singapore. Srithar affirms, “Our foremost objective is to reintroduce Bintan Island’s offerings to Indian audiences and emphasise the convenience of an effortless and quick journey from Singapore, highlighting its appeal and making it a perfect and ideal destination for families and groups of all sizes.”
In conclusion, having personally visited and thoroughly enjoyed Bintan, I can attest to its beauty. With its abundant offerings, I am confident it will attract Indian travellers looking for a relaxing retreat in a natural setting and enriching cultural experiences.