BEBEK Commercial and Tourism, one of Jordan’s trusted Destination Management Companies based in Amman, has appointed Viva Voyages as its exclusive marketing representative for the Southern Asia region. This strategic partnership aims to enhance BEBEK’s visibility and market presence across Southern Asia, with a specific focus on India, Nepal, Bhutan, and Sri Lanka.
BEBEK Commercial and Tourism is a leading tourism company in Jordan, dedicated to providing exceptional travel experiences that highlight the best of what Jordan has to offer. From historical landmarks to natural wonders, BEBEK is committed to showcasing Jordan’s unique attractions to the world.
The primary objective of this collaboration is to promote Jordan as a premier travel destination, emphasizing its rich cultural heritage, historical significance, and unparalleled natural beauty. By leveraging Viva Voyages’ extensive network and expertise in the Southern Asian market, BEBEK aims to, increase market penetration, and expand awareness and interest in Jordan among B2B travel agencies, consolidators, wholesalers, and online travel agencies (OTAs).
The partnership will focus on promoting Jordan’s significant religious sites, such as the Baptism Site on the Jordan River and Mount Nebo, to attract pilgrimage and faith-based tourism. Additionally, it will reinforce Jordan’s reputation as one of the safest destinations in the MENA region, ensuring travellers of a secure and welcoming environment. Jordan’s unique attractions, including the ancient city of Petra and the therapeutic waters of the Dead Sea, will be prominently showcased to ensure a memorable experience for all visitors.
Naeem AL-Bustami, Inbound Operation Manager of Bebek Commercial and Tourism, is optimistic about the potential of the Indian market. He believes that with the growing interest in unique and culturally rich destinations, this is the perfect time to focus on India. AL-Bustami is confident that strategic efforts will attract Indian travellers to Jordan, enhancing tourism and fostering stronger ties between the two regions.
Vikas Khanduri endorses Jordan’s Minister of Tourism and Antiquities, Makram Mustafa Queisi statement while he visited India last month to attend the World Heritage Committee meeting. During his visit, he met with his Indian counterpart to discuss future collaborations and enhanced connectivity, including the improvement of direct flight connections between the two countries. Queisi also emphasized that Jordan is a safe travel destination and expressed his hope to see an increase in the number of Indian tourists visiting Jordan.
By focusing on these strategic goals and leveraging the strengths of both BEBEK Commercial and Tourism and Viva Voyages, this partnership aims to significantly boost Jordan’s tourism industry, positioning it as a top destination in the Southern Asian market.
