Auxilia Networks, a tourism consultancy agency in India, has formalised an agreement with the Nordic Tourism Collective to represent the Collective in India and promote travel from India to the Nordic and Baltic regions.
Under the partnership, Auxilia Networks will support Indian travel operators in expanding their outbound business to the Nordic and Baltic markets, while driving awareness and engagement with the Indian travel trade. The Nordic Tourism Collective brings together stakeholders across the region, including national tourist boards, DMCs, hotel companies, transport providers, attractions, and global travel buyers.
Paramjit Bawa, Founder & Principal, Auxilia Networks, said, “We are privileged and honoured to be chosen by the Collective to be their associates in India. Along with our representation of ETOA, this collaboration further cements our association with Europe as a whole and with the Nordic and Baltic regions now of particular focus for us. We will promote and support the Collective and its supplier partners in their engagement with the India travel market and also support our amazing Indian travel fraternity to develop their outbound business to the Nordic & Baltic regions.”
Andy Fairburn, one of the founding directors of the Nordic Tourism Collective, added, “India holds the most exciting potential for global travel and tourism over the next decade and we are excited to be working with Auxilia to bring the wonderful destinations of the Nordics to the attention of the Indian travel trade. We are delighted to have signed an agreement with Paramjit and his team at Auxilia who have impressed us with their knowledge, scope and professionalism, and we look forward to an enjoyable and fruitful partnership.”
In a parallel development, Auxilia Networks has also signed a representation agreement with Blenheim Palace. Located near London, Oxford, and Bicester Village, the UNESCO World Heritage Site is known for its heritage experiences, cultural events, and expansive landscaped gardens.
Auxilia will promote Blenheim Palace in India, working with the travel trade to integrate the attraction into UK itineraries.
Paramjit said, “We are so delighted to be the preferred representatives of Blenheim Palace in the India market. It is yet another absolutely high-end attraction to be added to our portfolio of top-quality clients. This collaboration significantly strengthens our association with the UK and with some of the most iconic brands in its tourism framework. We will promote Blenheim Palace and its premium offerings to the India travel market, working closely with VisitBritain, ETOA and other UK stakeholders, while also supporting our amazing Indian travel fraternity to develop their outbound business to the UK by including Blenheim Palace in their itineraries.”
Sarah-Jayne Beasley, Partnerships Manager, Blenheim Palace said, “I’m absolutely delighted to have Paramjit and the fantastic team at Auxilia Networks represent Blenheim Palace. Their passion and expertise make them wonderful partners, and together we’re excited to build new opportunities for visitors from the Indian market. We are looking forward to welcoming more guests to Blenheim Palace and share the history, heritage, and unforgettable experiences that make our destination so special.”
