Starhotels, the Italian hotel group, has appointed And the Story Continues (ATSC) as its India representative. ATSC will be responsible for managing sales and marketing activities for Starhotels in the Indian market.
Starhotels, the numero uno private hotel company in Italy by revenue, is one of the market leaders in the hospitality industry within the 4 and 5-star hotels segment.
Originally founded in 1980 in Florence by engineer Ferruccio Fabri, a visionary enthusiast, today Starhotels is led by Elisabetta Fabri, the Group’s President and CEO, who embodies her father’s ambitions and creativity.
The group vaunts 30 hotels and luxury apartments with more than 4,200 rooms and luxury residences located in the heart of the top Italian destinations, in addition to London, Paris and New York.
Founded by Tekla Maira, And the Story Continues is a well-known hospitality name in India. As Starhotels’ representative, ATSC aims to bolster awareness and drive business growth within the Indian market.
And The Story Continues will integrate its expertise and knowledge of the Indian market with Starhotels’ chic style and dedication to authentic Italian hospitality to create success stories and business opportunities for the hotels many of which are steeped in history, heritage & design excellence.
