Ananta Hotels and Resorts is on an exciting journey of authenticity and expansion. By adapting to changing travel trends and understanding the growing importance of sustainability, Ananta remains at the forefront of innovation. Ashutosh Goyal, Director, Ananta Hotels and Resorts, is committed to providing exceptional hospitality experiences and leaving an indelible mark on the global hospitality scenario.
Ananta Hotels and Resorts is on an exciting expansion journey, with plans to have hotels in 25 prestigious locations across India in the coming years. Guests can look forward to new properties in Ajabgarh, Jaisalmer, Kumbhalgarh, Tirupati, Shimla, Kasauli, Indore, Karjat, Dharoi Dam, and Shirdi. Each new location will reflect Ananta’s commitment to luxury, authenticity, and immersive experiences, offering bespoke services and unique cultural encounters that Ananta is known for.
Setting the Standard
Ananta Hotels and Resorts stands out by blending luxury with authenticity and sustainability. They create spaces that resonate with the natural environment, reflecting local culture and landscape for an authentic experience. Ashutosh says, “Our properties, like those in Ajabgarh, integrate natural elements for a holistic retreat. Our focus on wildlife and eco-tourism is a defining aspect. Properties like Baagh Ananta Elite in Ranthambore offer unique wildlife experiences, fostering a deep appreciation for biodiversity. We prioritise sustainable practices, using local materials, and minimising environmental impact. Our ability to innovate and adapt to trends, such as ‘workcations,’ and our strategic expansion position us as leaders in the hospitality industry, celebrating India’s cultural and natural heritage.”
Adapting to Modern Trends
Sustainability and responsible tourism have also become critical, with guests preferring eco-friendly practices. Also, the trend of ‘workcations’ has grown, with travellers seeking destinations that support both. Ashutosh further reiterates, “Ananta Hotels and Resorts actively adapts to evolving trends by prioritising personalisation and embracing the needs of digital nomads. Our properties are designed to cater to remote work with high-speed internet, comfortable cottages, and open lawns for extended stays. This approach reflects our commitment to staying aligned with shifting travel trends and providing a blend of work and leisure environments. We also focus on emotional connections with guests, creating bespoke experiences that foster loyalty and enhance overall satisfaction.”
Domestic Market Focus
The domestic market is highly significant for Ananta Hotels and Resorts, contributing substantially to its revenue generation and brand presence. “Our properties are spread across India, and we focus on understanding and catering to the preferences of domestic travellers. This involves offering tailored packages, regional cuisine, and experiences that resonate with local culture. Seasonal promotions, festive events, and themed packages are designed to attract families, couples, and solo travellers during peak travel periods, enhancing our appeal to the domestic audience,” says Ashutosh.
To maximise opportunities in the domestic market, Ananta has developed loyalty programmes that reward repeat guests, fostering long-term relationships. Ashutosh adds, “We also actively target the MICE segment, offering comprehensive corporate events and social gatherings packages. Collaborations with domestic travel agencies, online platforms, and strategic partnerships with airlines and railways expand our reach. Our digital marketing efforts, including SEO, PPC advertising, and social media promotions, ensure a strong online presence and engagement with potential guests.
Engaging the Inbound Market
The inbound travel market is vital for Ananta Hotels and Resorts, significantly boosting their growth. India’s prominence on the world map as a cultural hotspot attracts international travellers, and its properties are strategically located near these attractions. Like those in Ranthambore and Gir, their wildlife hotels offer unique experiences that appeal to nature enthusiasts worldwide. They have seen substantial growth in this segment, driven by their commitment to conservation and providing immersive wildlife encounters. “To capitalise on the inbound market, we promote India’s rich heritage and natural beauty through strategic partnerships with international travel agencies and robust digital marketing campaigns. By highlighting the unique cultural and wildlife experiences we offer, we attract and engage global travellers, ensuring they choose Ananta for their Indian adventures,” asserts Ashutosh.
Global Expansion
By 2030, Ananta aims to be a global name, representing India’s rich culture and heritage on the world stage. Their vision is to expand beyond national borders, creating properties that showcase India’s diversity and hospitality to international travellers. Ananta is dedicated to providing exceptional experiences, sustainable practices, and personalised services that resonate with guests worldwide. “Our goal is to be synonymous with luxury and cultural authenticity, offering unforgettable stays that celebrate India’s beauty and heritage across the globe,” reveals Ashutosh.
