AlUla has signed five new Memorandums of Understanding (MoUs) with leading Destination Management Companies (DMCs), reaffirming its commitment to offering exceptional, curated travel experiences for global visitors. The agreements, formalised during the Arabian Travel Market (ATM) in Dubai last week, bring AlUla’s DMC network to 13.
The newly partnered DMCs include CTTC and Talia Tourism, both focused on inbound Chinese travel; UTA, a well-established DMC with a 77-year legacy across Saudi Arabia, the UAE, and Jordan; Athaar Arabia, one of Saudi Arabia’s earliest DMCs with over six decades of expertise; and AlFares International, which boasts 26 years of experience in international markets.
These additions enhance AlUla’s existing DMC network comprising Abercrombie & Kent, AlUla Guide, DMC Arabia, Discover Saudi, EXO Saudi Arabia, Go Zahid, Tetrapylon, and The Traveling Panther.
The expanded DMC network will provide unparalleled support to tour operators and travel agencies worldwide, enabling comprehensive on-the-ground product delivery and seamless end-to-end package experiences for visitors to AlUla. From transportation and accommodations to high-end curated itineraries and signature experiences, the enhanced offering ensures that discerning travellers can fully immerse themselves in the rich history, culture, and natural beauty of this extraordinary boutique heritage destination.
The announcement comes as AlUla continues to experience remarkable growth in visitation and global recognition, driven by initiatives such as the Forever Revitalising campaign, an ever-expanding portfolio of top events under the banner of AlUla Moments, luxury hospitality, and a timeless connection to authentic heritage and culture.
With direct flights connecting AlUla International Airport to major cities such as Riyadh, Jeddah, Dammam, Dubai, and Doha, alongside seasonal routes from Manama and Amman, experiencing AlUla is now more accessible than ever.
 with leading Destination Management Companies (DMCs), reaffirming its commitment to offering exceptional, curated travel experiences for global visitors. The agreements, formalized during the Arabian Travel Market (ATM) in Dubai last week, bring AlUla’s DMC network to 13.){kind=link}