Commencing their India market activation, Ajman Department of Tourism Development has announced Intrepid Marketing and Communications as their representative, who will be implementing all sales, marketing and communications initiatives in key target markets. Ajman Department of Tourism Development is venturing into the evolving Indian outbound market for the first time to capitalize on the upcoming travel season and accelerate footfalls to the smallest city of the United Arab Emirates.
Ajman, a city nestled next to a cascading coastline of pristine waters, provides its visitors a surreal beach holiday along with unparallel hospitality in globally acclaimed resorts and properties. Although the exotic beaches are the key attraction of the destination, Ajman is also renowned for its historic and cultural relevance which are treasured in its national museums. It is an ideal getaway for any traveller willing to experience UAE differently and taste the true essence of the Emirates. Boasting of the city’s hospitality and beach-front architecture, the city is also set to become one of the most coveted spots for destination weddings and honeymoons. Moreover, the properties are equipped with the infrastructure and staff to host both intimate as well as large-scale weddings while maintaining complete privacy.
Basis the city’s varied potential, Ajman Tourism Development Department, will be penetrating their reach in the wedding, MICE and luxury FIT segments in India through sustained activities assisted by Intrepid Marketing & Communications.
On the appointment of its India representative, Khadija Turki, Director of Tourism Development and Marketing, Ajman Tourism Development Department, said, “We are ecstatic to set foot in the India market as we are aware of the country’s unique travel appetite and look forward to welcoming our guests seeking an exquisite getaway. India is an exciting yet complex market for several factors and we are thrilled to work with Intrepid Marketing and Communications team and collectively derive the best methods to establish and expand our presence. The team will be endorsing our products and itineraries across key segments and markets and provide their core insights to make Ajman one of the fastest emerging destinations amongst outbound Indian travellers.”
Acknowledging the latest addition to Intrepid Marketing & Communication’s growing portfolio, Madhuri Verma, Director, said, “We are stoked to introduce Ajman Department of Tourism Development to India and promote the city’s diverse tourism aspects amongst the travel trade community. Although UAE has been an established destination, Ajman as a destination is relatively new and hence will be exciting for both agents and travellers. We will be working closely with the trade and media in India to enhance Ajman’s visibility amongst travellers and amplify arrivals from the weddings, honeymoons and luxury traveller segments through concentrated and continuous efforts.”
Ajman is situated centrally among the Emirates and can be accessed seamlessly from Dubai and Sharjah within a duration of roughly 30 minutes and 20 minutes respectively from their international airports. It is popular for its five-star resorts, restaurants, and shopping centres for a memorable sojourn.