Air India has launched ‘Cloud Chasers’, a new programme designed to enhance the travel experience for families and young travellers through a range of child-centric onboard products and services.
The initiative comes amid growing demand for family travel experiences, with the segment witnessing a 13 per cent increase between 2024 and 2025, according to the airline.
Cloud Chasers introduces a dedicated brand universe centred around children’s travel experiences and also reimagines Air India’s iconic Maharaja in a playful and adventurous avatar aimed at engaging young flyers throughout their journey.
As part of the programme, children aged between 3 and 9 years travelling on marquee long-haul and ultra-long-haul flights exceeding eight hours will receive specially curated onboard activity kits featuring puzzles, games, drawing activities and discovery prompts designed around the Cloud Chasers theme.
Air India has also refreshed its First Flight Certificates for children. The redesigned certificates, signed by the captain and cabin crew, are intended to commemorate a child’s first flying experience and can be requested by parents onboard.
The airline has additionally expanded its child-focused in-flight entertainment offering through the ‘Kids Zone’ available on the Vista in-flight entertainment system, featuring over 130 hours of content. The Vista Stream platform, accessible through personal electronic devices, offers more than 35 hours of additional child-friendly programming.
The content portfolio includes collaborations with global partners such as Moonbug Entertainment and Red Bull TV, alongside educational audio stories through a partnership with Vobble.
Interactive features such as Kids Maps and games including UNO, Angry Birds, Chess and Ludo Race have also been integrated into the entertainment platform.
Rajesh Dogra, Chief Customer Experience Officer, Air India said, “With Cloud Chasers, we are reimagining what it means for families with kids to fly Air India. We have curated this programme with careful attention to what our young travellers truly need and designed thoughtful experiences that will make their journeys with us more joyful and fun. With this launch, we have also introduced our iconic Maharaja in a new, playful avatar. As the summer vacations set in, we are happy to give kids another reason to travel with us. This launch marks the first phase of a long-term vision, and travellers can expect more enhancements as we continue to elevate Air India’s family travel experience.”
In addition to onboard engagement, the programme also includes priority boarding and check-in assistance for families travelling with children wherever operationally feasible. Infant meals and bassinet seats will also be available on select domestic and international flights.
The airline stated that the programme is aimed at making family travel more seamless while reinforcing its focus on hospitality and customer experience for young travellers and parents alike.
